Show notes available at https://www.gloriachoupr.com/47What destroys most PR dreams and plans before they even take off?The quick answer—is self-limiting beliefs.Often, these limiting beliefs come in mental whispers like, "I don't have a college degree," "I'm too young to charge that rate," or "Nobody will listen to my message because I'm a woman!"These self-doubts come so frequently and powerfully that they cripple you and make you think, 'I don't know when my time will come' or 'I can't do this at all.' No sooner than that, you find yourself that you are already out of time, energy, and resources.Do you often feel the same with your PR journey and efforts?The good news is that you are not alone; the even better news is that you can change your PR narrative.This is why in this special episode, I would like to show you how you can overcome what you think is impossible in your PR journey. Not even age, ethnicity, academic background, or inexperience can hold you back from being the best version of yourself.Now, you may be asking, how is that even possible?Well, the stories you tell are the same stories you sell. So, why not make your story so good that journalists and TED Talks would put you in the spotlight?That's what our guest, Sandy Lin, a business founder at the age of 19 and content creator, hopes to inspire you with her stories and insights."If you wait, you're just going to spend all your life waiting. And there's never really that perfect moment. And that should give you the confidence. There are so many people out there that are doing it. They're probably not better than you. If anything, they're literally exactly the same. And all you got to do is really understand that if not now, then when?" -Sandy LinTopics We Discuss in this Episode:Ways to overcome impostor syndrome and self-doubts in doing PRHow creating your story helps you build your brandCrafting messages (DMs and emails) that journalists can't resist openingWhy practicing your pitch is better than waiting for the right timingThe benefits of always pitching before media to clarify your narrativeUtilizing your story to create more business opportunitiesIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Resources Mentioned:Gloria Chou's Masterclass: PR MasterclassConnect with Sandy Lin on LinkedIn: Sandy LinFollow Sandy Lin on TikTok: Sandy Lin’s TikTokFollow Sandy Lin on Instagram: Sandy Lin's IG Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoupr

Show notes available at https://www.gloriachoupr.com/46Do cold pitches result in colder shoulders and colder replies?  More often than not, the answer would be a resounding yes to that question. And you might feel that way because cold pitching takes massive efforts to present yourself and your business before journalists without a guarantee of getting a 'yes,' 'not now,' or 'maybe.' Worst of all is not getting any response from them! Somewhere along the cold pitching process and the hundreds of sent emails, you can easily turn discouraged when nothing falls accordingly to your PR plans.But what if I told you that, as my message has always been, there are untraditional yet proven methods that will help you produce results and get you featured? More importantly, you can apply these methods to your cold pitches!"Landing media is not only about growing our business, our expertise, our visibility. It's about redefining what the entrepreneurial landscape looks like. Because we cannot seek the representation of diverse entrepreneurs if we don't see ourselves reflected back at us."-Gloria Chou So immerse yourself in this special episode as we take a deep dive into the things you should know about cold pitching! Topics We Discuss in this Episode:Realizing the truth that you always have the potential to pitchThe primary fear that holds you back from pitchingHow being of value helps you get the journalists' attentionThe cold and hard truth about timing and sending your pitchesPro tips for an email that journalists will surely rememberIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Resources Mentioned:Gloria Chou's Masterclass: PR MasterclassGloria Chou's PR Starter Pack: PR Starter PackSmall Business PR Podcast: Episode # 1: Pitch for Gift GuidesSmall Business PR Podcast: Episode # 29: Get Onto Business InsiderSmall Business PR Podcast: Episode # 32-Cold Pitch to ForbesSmall Business PR Podcast: Episode # 38- Secure PR and Paid ConsultingAdditional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoup

Thinking about starting a podcast for your business? Connect with Travis at [email protected] to set up a free strategy call!Show notes available at https://www.gloriachoupr.com/45Do you feel desperate to make a pitch for your business now? Or do you sense that you are running out of PR opportunities to share your message?You've been pitching for some time now, hoping to land that top-tier media interview or get published in well-reputed magazines. Yet, despite all your efforts, getting that media feature remains elusive. Don't worry if you feel that way, for what I'm about to share with you is a PR leverage I had not discovered until recently. You may also be surprised that few business founders have taken advantage of this tool and that many overlook its potential.In reality, this is such a powerful platform that you should also aspire to get featured one day.And I'm referring to podcasts! For me, I consider podcasts as game changers in my PR journey. I had never thought that hosting or guesting in a podcast could bring so much value to my business.That is why this episode is not just about podcasts. Our special guest, Travis Albritton, a podcast industry leader, will discuss the essence of podcasting. Most importantly, he will share how podcasts can dramatically and positively change your PR journey, as with mine.    "Podcasting is the best way to cut through the noise and become an industry leader because the competition is actually really wide open. And if you just commit to sticking with it for an extended period of time, it won't be long before you rise to the top."-Travis AlbrittonWhether you want to launch your own podcast, become more confident in your media features, or hope to guest in someone's podcast, this special episode is the right place for you!  Topics We Discuss in this Episode:Understanding the business of podcastingWhy business founders should try podcasting at least once The numbers that matter in podcastingTips for crushing your guest podcast interviewIdentifying the right shows to pursue guest spotsIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Resources Mentioned:Gloria Chou's Masterclass: PR MasterclassGloria Chou's Starter Pack: PR Starter PackTravis Albritton's Email: [email protected] ResourcesWatch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoupr

Show notes available at https://www.gloriachoupr.com/44PR and introverts are two words that don’t usually appear together in a sentence.Initially, it seems that introverts already have this unfair disadvantage and that there’s just no way they can do any PR activities. But if there’s one insight that PR has been teaching us, and it’s this—you can pitch yourself and your business by following a proven method that works.For many introverts and business founders still doubting their abilities, the confidence you’ve been searching for may be found by immersing yourself in unconventional yet proven PR strategies.It will take some fitting of the pieces of the PR jigsaw puzzle until you can finally have your breakthrough, and it will be all worth it!And we’re not even telling you that you should stop being an introvert.All it might take is that you, as an introvert or a business founder, discover and apply these strategies to help you communicate your message and position yourself as an expert in a world full of noise.In this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert.“What I want people to take away is that public speaking and media appearances published in the media are a great way for introverts to get visibility on their business.”-Madeline SchwarzWhether you’re an introvert, extrovert, or a little bit of both, you can definitely gain refreshing insights from this episode in crafting your PR pitch and structuring your PR presentations. You deserve to be heard! You deserve to be featured!  Topics We Discuss in This Episode:Why introverts should write and speak to the media for PRShowing a mindset of resilience in pitching as an introvertThe PR hacks for introverts to navigate their way in pitching Fitting the pieces of the PR jigsaw puzzleHow to construct concise and captivating PR presentations If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Resources Mentioned:Gloria Chou's Masterclass: PR MasterclassGloria Chou’s PR Starter Pack: PR Starter Pack Madeline Schwarz’s LinkedIn: Madeline SchwarzMadeline Schwarz’s Website: madelineschwarzcoaching.comAdditional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoupr

Show notes available at https://www.gloriachoupr.com/43It’s that time of the year again—spring and summer! If you’re a business owner or an entrepreneur, this only means that you should have more reasons to do PR in these seasons.From graduation to physical fitness to skincare, there’s an abundance of inspiration that you can draw from. Nearly everyone’s taking advantage of all the emerging and creative themes brought by spring/summer.While all these seasonal details look promising and customary, it’s easy to fall into the trap of the crowded business owners who have been doing the same PR activities for a while but are still not noticed by the right people and institutions.In this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that editors and publications will surely love.“There are always ways to pitch your story. Whether it's one that has data or has predictions, that talks about trends, maybe taking a stand, or sharing your perspective, there is always a season and a reason to pitch your story.”-Gloria ChouIf you’ve been looking for some PR inspiration for this spring/summer season, now is the best time to tune in and get your PR groove going. Make these seasons matter by pitching stories and angles that will make journalists notice you.This episode was made for you because there is always a reason to pitch your story in every season!Topics We Discuss in This Episode:Why you need to pitch regardless of the seasonTaking advantage of holidays and events for your PR pitchThe framework for finding unique and relevant anglesUsing trends and expert insights to pitch your storyHow you should approach PR as an expertIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Resources Mentioned:Gloria Chou's Masterclass: PR MasterclassGloria Chou's PR Starter Pack: PR Starter PackGloria Chou PR Podcast: Episode # 2, The Pitch FrameworkAdditional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoupr

Show notes available at https://www.gloriachoupr.com/42There are many elements that go into the quality of a press release, but the most important is that it's well written.It's not enough to just write up a press release and send it out into the world. Sure, you can write about the latest trends, but what good is it if it doesn’t connect with your audience? Developing a unique messaging strategy is essential to connecting with your audience and getting them to click.  In addition to unique messaging, a great press release also includes the use of visually appealing infographics and images. A catchy headline is also important. It grabs your audience's attention and compels them to read on. You want your headline to be informative and captivating, not too long or complex, and always relevant to the story at hand.Nailing these elements together is what eReleases Press Release Service does best. Mickie Kennedy, founder and president of eReleases, has been recognized for his efforts to develop an effective PR strategy, and now he’s helping other organizations do the same!“So many people have success with PR when they've approached it with an openness and a willingness to try it and test it. The media is just looking for great content. And a lot of it comes from really small companies, people who have large ideas. If you're willing to share those ideas, you can really go far with PR.”-Mickie KennedyThis is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!Topics We Cover in This Episode:Crafting the elements of an effective press releaseWhy every business needs a unique story to tellWhy media relations are essential in press release distributionHow your headline makes or breaks press releasesHow to use press releases for SEOWhy eReleases is a great option to get your press release publishedCheck out how Gloria can help you maximize your announcement and write your entire press release on a VIP day at www.gloriachoupr.com/vipIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclassResources Mentioned:Check out eReleases  website at: eReleases.comFollow Mickie Kennedy’s LinkedIn account: Mickie KennedyPress Release Topic Ideas: the Ultimate CollectionAdditional ResourcesWatch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoupr

Show notes available at https://www.gloriachoupr.com/41In this digital age, press releases are everywhere. They’re considered the start of some landscape-changing activities in the industry. Well-reputed media outlets, social media personalities, and even the ordinary individual want to get ahead of everyone in terms of the latest developments in a business. Hence, press releases are strong starting points to pitch new content that the target audience can consume.However, creating a press release is not just as straightforward as reporting facts. Some specific skills and arts are required to make a press release more attractive and worthy of the people's attention. Furthermore, the prevalence of digital platforms for press releases has changed how businesses may want to gain more traction at reasonable prices.That is precisely where Mickie Kennedy, founder, and president of eReleases, comes in.  His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media. “Some of the things that are really important is owning your own story, being authentic. Sometimes, it's like, who's your hero? Who's your enemy? That story that you can certainly build in a press release. There are things like researching your industry for blind spots.”-Mickie KennedyStart attracting all the attention that you truly deserve! That press release may be the catapult your business is missing.Topics We Cover in This Episode:Understanding press releases and newswireUsing press releases as leverageExploring unique forms and types of press releasesFinding the ‘right’ timing for your press releasesUsing your unique selling proposition to gain media attentionCrafting the elements of an effective press releaseCheck out how Gloria can help you maximize your announcement and write your entire press release on a VIP day at www.gloriachoupr.com/vipIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclassResources Mentioned:Check out eReleases  website at: eReleases.comFollow Mickie Kennedy’s LinkedIn account: Mickie KennedyPress Release Topic Ideas: the Ultimate CollectionAdditional ResourcesWatch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comJoin the Small Biz PR Pros FB group: http://www.getfeaturednow.comLet’s connect on Instagram: www.instagram.com/gloriachoupr

Show notes available at https://www.gloriachoupr.com/40As a business founder, you need to leverage social media, particularly LinkedIn, to your advantage because that’s where you’ll be able to connect with media members.But creating a LinkedIn profile and waiting for it to be discovered by journalists and media outlets is not enough—you have to optimize your profile!Everything matters, from the top banner to the last statement at the bottom of your LinkedIn profile. You have to be purposeful with what you put in there.Optimizing your profile captures the attention of the members of the media and your audience. Believe me, it has worked for hundreds of my students who took the time to build their brand in the digital space.This is why in this extraordinary episode of this podcast, I decided to go out of our conventional setup, so I can demonstrate how you can optimize your LinkedIn profile. I directly took this training out of the many exclusive training in PR Starter Pack for you to consume and to give you an over-the-shoulder view of what I exactly do with my LinkedIn profile and messages so that people can’t resist my offer!“Social media is such a powerful tool not only for us to connect with our audience, but also to connect with powerful members of the media, people like journalists and writers, and reporters and podcasters, who have the ability to share your story to millions of people.”-Gloria ChouBefore our PR Starter Pack VIP call with our journalist guest tomorrow, 28th of June, take this time to see in this training what I do to help hundreds of business founders propel their brands as what we do inside the PR Starter Pack. There’s no doubt that your LinkedIn profile may just be the best place to start.You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people! Topics We Discuss in this Episode:Why you should optimize your LinkedIn profileThe primary and prized elements of the LinkedIn profileMaking an effective and captivating bio-headlineHacks and tips to optimize your LinkedIn postsHow to make LinkedIn and people like your postsWhy you need your connections and friends on LinkedIn If you want to get free organic press features, get on to top podcasts, and build relationships with editors at your dream outlets, join me and hundreds of small business owners in the PR Starter Pack at www.prstarterpack.com. Resources Mentioned:Gloria Chou's Masterclass: PR MasterclassGloria Chou’s PR Starter Pack: PR Starter PackGloria Chou’s LinkedIn Profile: Gloria ChouCorene Summers’ Linkedin Profile: Corene Summers Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoupr

Show notes available at https://www.gloriachoupr.com/39Once upon a time, it was 'okay' for businesses not to do much PR. The customers will come to you anyway. Once upon a time, it was also considered 'acceptable' to pitch before journalists the same way you were selling a product.Indeed, gone are the days when you can afford to begin your story pitch with 'once upon a time,' for there are other unconventional but tested PR methods to help you get all the publicity you need.If you're a business founder, you may find this discovery stage confusing, particularly on how you can get started with PR.The truth is that you need not look no further except at yourself.Don't be surprised—your story is the best place to start your pitch! It's unique no matter how boring you may think it is because your insights into your own story are distinct from other people's beliefs and values.  This is a factor that all journalists in top-tier publications always consider—they want fresh and unique perspectives.The best person to offer that uninhibited authority is none other than you!That is exactly how this episode, through our guest, Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message.  “You can be telling your story, but at the end of the day, it's how that impacts the listener and why they should be interested in it.”-Kristy CarruthersFollow along in the story of this episode as we take advantage of all the elements that make a good story pitch, so you can finally get featured by top-tier publications and you can attract all the customers you want.This episode is just right for you because we want to continue the story of all your 'once upon a time' into the most amazing tale you can possibly tell the whole world. Topics We Discuss in this Episode:The beauty of storytelling pitches versus a marketing pitchHow to take advantage of using relevant data in your pitchesUnderstanding the value of op-ed columns for PRWhy pursuing follow-ups with journalists is always worth itPracticing the mindset shift to land top-tier publicationsIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Resources Mentioned:Gloria Chou's Masterclass: PR MasterclassGloria Chou PR Podcast: Episode # 32, How to Cold Pitch Learn more about SHEcorporated: shecorporated.comAdditional ResourcesWatch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoupr

Show notes available at https://www.gloriachoupr.com/38Pitching yourself, your service, or your product requires a lot of confidence and work. Sometimes, you may even need some stroke of luck. On most days, though, you’ll find that all you need is the right mindset and the right amount of consistency to pitch your business.  Well, that may not sound extravagant or exciting at first, but the truth is—to land your first media feature and book future opportunities, you’ll have to create the opportunities for yourself!If that even made you feel more agitated to take the next PR steps, the good news is that we have what you exactly need to hear to get you going!And it’s not even about the technicalities or the intricacies of PR.It’s all about you, owning your expertise or product, and building from there.As shared by our special guest, Dr. Ross Radusky, no time is a bad time to position yourself in the market regardless of life's seasons.“Your idea just may seem so boring or so bland and no one's going to be excited about it. But you mentioned it to someone else. They could be either in an allied field or they can be totally unrelated. But they're going to give you that confidence in that new self-awareness and those new perceptions and you could go out and pitch again.”-Dr. Ross RaduskyPrepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experiences may be the inspiration you need to finally find an angle to pitch even from the most unlikely places and ideas.All that and more are some of the key insights you’ll surely love in this episode. For now, one idea is clear—now is the best time for you to get started!Topics We Discuss in this Episode:How to shift to a mindset of your expertisePicking and pacing your pitching angles A comparison of pitching your service and your productWhy optimizing your social media profiles benefits youThe reasons why business founders must always do PRCreating endless opportunities for visibilityIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Resources Mentioned:Gloria Chou’s Masterclass: PR MasterclassCheck out Dr. Ross Radusky’s website: Dr. Ross Radusky Discover more about sunshotz: sunshotzAdditional ResourcesWatch the PR masterclass: http://gloriachoupr.com/masterclassGet the PR Starter Pack: http://www.prstarterpack.comLet’s connect on Instagram: www.instagram.com/gloriachoupr