Show notes available at https://www.gloriachoupr.com/46

Do cold pitches result in colder shoulders and colder replies?  

More often than not, the answer would be a resounding yes to that question. And you might feel that way because cold pitching takes massive efforts to present yourself and your business before journalists without a guarantee of getting a 'yes,' 'not now,' or 'maybe.' Worst of all is not getting any response from them! 

Somewhere along the cold pitching process and the hundreds of sent emails, you can easily turn discouraged when nothing falls accordingly to your PR plans.

But what if I told you that, as my message has always been, there are untraditional yet proven methods that will help you produce results and get you featured? 

More importantly, you can apply these methods to your cold pitches!

"Landing media is not only about growing our business, our expertise, our visibility. It's about redefining what the entrepreneurial landscape looks like. Because we cannot seek the representation of diverse entrepreneurs if we don't see ourselves reflected back at us."
-Gloria Chou 

So immerse yourself in this special episode as we take a deep dive into the things you should know about cold pitching!

Topics We Discuss in this Episode:

• Realizing the truth that you always have the potential to pitch
• The primary fear that holds you back from pitching
• How being of value helps you get the journalists' attention
• The cold and hard truth about timing and sending your pitches
• Pro tips for an email that journalists will surely remember

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Gloria Chou's Masterclass: PR Masterclass
Gloria Chou's PR Starter Pack: PR Starter Pack
Small Business PR Podcast: Episode # 1: Pitch for Gift Guides
Small Business PR Podcast: Episode # 29: Get Onto Business Insider
Small Business PR Podcast: Episode # 32-Cold Pitch to Forbes
Small Business PR Podcast: Episode # 38- Secure PR and Paid Consulting

Additional Resources:
Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoup