Show notes available at https://www.gloriachoupr.com/43

It’s that time of the year again—spring and summer! 

If you’re a business owner or an entrepreneur, this only means that you should have more reasons to do PR in these seasons.

From graduation to physical fitness to skincare, there’s an abundance of inspiration that you can draw from. Nearly everyone’s taking advantage of all the emerging and creative themes brought by spring/summer.

While all these seasonal details look promising and customary, it’s easy to fall into the trap of the crowded business owners who have been doing the same PR activities for a while but are still not noticed by the right people and institutions.

In this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that editors and publications will surely love.

“There are always ways to pitch your story. Whether it's one that has data or has predictions, that talks about trends, maybe taking a stand, or sharing your perspective, there is always a season and a reason to pitch your story.”
-Gloria Chou

If you’ve been looking for some PR inspiration for this spring/summer season, now is the best time to tune in and get your PR groove going. Make these seasons matter by pitching stories and angles that will make journalists notice you.

This episode was made for you because there is always a reason to pitch your story in every season!

Topics We Discuss in This Episode:

• Why you need to pitch regardless of the season
• Taking advantage of holidays and events for your PR pitch
• The framework for finding unique and relevant angles
• Using trends and expert insights to pitch your story
• How you should approach PR as an expert

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Gloria Chou's Masterclass: PR Masterclass
Gloria Chou's PR Starter Pack: PR Starter Pack
Gloria Chou PR Podcast: Episode # 2, The Pitch Framework

Additional Resources:
Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr