Show notes available at https://www.gloriachoupr.com/41

In this digital age, press releases are everywhere. They’re considered the start of some landscape-changing activities in the industry. 

Well-reputed media outlets, social media personalities, and even the ordinary individual want to get ahead of everyone in terms of the latest developments in a business. Hence, press releases are strong starting points to pitch new content that the target audience can consume.

However, creating a press release is not just as straightforward as reporting facts. Some specific skills and arts are required to make a press release more attractive and worthy of the people's attention. 

Furthermore, the prevalence of digital platforms for press releases has changed how businesses may want to gain more traction at reasonable prices.

That is precisely where Mickie Kennedy, founder, and president of eReleases, comes in.  His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media.

 “Some of the things that are really important is owning your own story, being authentic. Sometimes, it's like, who's your hero? Who's your enemy? That story that you can certainly build in a press release. There are things like researching your industry for blind spots.”
-Mickie Kennedy

Start attracting all the attention that you truly deserve! That press release may be the catapult your business is missing.

Topics We Cover in This Episode:

• Understanding press releases and newswire
• Using press releases as leverage
• Exploring unique forms and types of press releases
• Finding the ‘right’ timing for your press releases
• Using your unique selling proposition to gain media attention
• Crafting the elements of an effective press release

Check out how Gloria can help you maximize your announcement and write your entire press release on a VIP day at www.gloriachoupr.com/vip

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Resources Mentioned:

Check out eReleases  website at: eReleases.com

Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy

Press Release Topic Ideas: the Ultimate Collection

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass

Get the PR Starter Pack: http://www.prstarterpack.com

Join the Small Biz PR Pros FB group: http://www.getfeaturednow.com

Let’s connect on Instagram: www.instagram.com/gloriachoupr