Show notes available at https://www.gloriachoupr.com/39

Once upon a time, it was 'okay' for businesses not to do much PR. The customers will come to you anyway. Once upon a time, it was also considered 'acceptable' to pitch before journalists the same way you were selling a product.

Indeed, gone are the days when you can afford to begin your story pitch with 'once upon a time,' for there are other unconventional but tested PR methods to help you get all the publicity you need.

If you're a business founder, you may find this discovery stage confusing, particularly on how you can get started with PR.

The truth is that you need not look no further except at yourself.

Don't be surprised—your story is the best place to start your pitch! 

It's unique no matter how boring you may think it is because your insights into your own story are distinct from other people's beliefs and values. 

 This is a factor that all journalists in top-tier publications always consider—they want fresh and unique perspectives.

The best person to offer that uninhibited authority is none other than you!

That is exactly how this episode, through our guest, Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message. 

“You can be telling your story, but at the end of the day, it's how that impacts the listener and why they should be interested in it.”
-Kristy Carruthers

Follow along in the story of this episode as we take advantage of all the elements that make a good story pitch, so you can finally get featured by top-tier publications and you can attract all the customers you want.

This episode is just right for you because we want to continue the story of all your 'once upon a time' into the most amazing tale you can possibly tell the whole world.

Topics We Discuss in this Episode:

• The beauty of storytelling pitches versus a marketing pitch
• How to take advantage of using relevant data in your pitches
• Understanding the value of op-ed columns for PR
• Why pursuing follow-ups with journalists is always worth it
• Practicing the mindset shift to land top-tier publications

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Gloria Chou's Masterclass: PR Masterclass
Gloria Chou PR Podcast: Episode # 32, How to Cold Pitch
Learn more about SHEcorporated: shecorporated.com

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr