Show notes available at https://www.gloriachoupr.com/42
There are many elements that go into the quality of a press release, but the most important is that it's well written.
It's not enough to just write up a press release and send it out into the world. Sure, you can write about the latest trends, but what good is it if it doesn’t connect with your audience?
Developing a unique messaging strategy is essential to connecting with your audience and getting them to click.
In addition to unique messaging, a great press release also includes the use of visually appealing infographics and images.
A catchy headline is also important. It grabs your audience's attention and compels them to read on. You want your headline to be informative and captivating, not too long or complex, and always relevant to the story at hand.
Nailing these elements together is what eReleases Press Release Service does best. Mickie Kennedy, founder and president of eReleases, has been recognized for his efforts to develop an effective PR strategy, and now he’s helping other organizations do the same!
“So many people have success with PR when they've approached it with an openness and a willingness to try it and test it. The media is just looking for great content. And a lot of it comes from really small companies, people who have large ideas. If you're willing to share those ideas, you can really go far with PR.”
-Mickie Kennedy
This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!
Topics We Cover in This Episode:
- Crafting the elements of an effective press release
- Why every business needs a unique story to tell
- Why media relations are essential in press release distribution
- How your headline makes or breaks press releases
- How to use press releases for SEO
- Why eReleases is a great option to get your press release published
Check out how Gloria can help you maximize your announcement and write your entire press release on a VIP day at www.gloriachoupr.com/vip
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass
Resources Mentioned:
Check out eReleases website at: eReleases.com
Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy
Press Release Topic Ideas: the Ultimate Collection
Additional Resources
Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr