Small Business PR
Small Business PR
Gloria Chou
How to Land Top-tier Media Interviews and TEDx Talks as a Young Immigrant Content Creator with Sandy Lin
23 minutes Posted Aug 15, 2022 at 4:00 am.
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Show notes available at https://www.gloriachoupr.com/47

What destroys most PR dreams and plans before they even take off?

The quick answer—is self-limiting beliefs.

Often, these limiting beliefs come in mental whispers like, "I don't have a college degree," "I'm too young to charge that rate," or "Nobody will listen to my message because I'm a woman!"

These self-doubts come so frequently and powerfully that they cripple you and make you think, 'I don't know when my time will come' or 'I can't do this at all.' No sooner than that, you find yourself that you are already out of time, energy, and resources.

Do you often feel the same with your PR journey and efforts?

The good news is that you are not alone; the even better news is that you can change your PR narrative.

This is why in this special episode, I would like to show you how you can overcome what you think is impossible in your PR journey. Not even age, ethnicity, academic background, or inexperience can hold you back from being the best version of yourself.

Now, you may be asking, how is that even possible?

Well, the stories you tell are the same stories you sell. So, why not make your story so good that journalists and TED Talks would put you in the spotlight?

That's what our guest, Sandy Lin, a business founder at the age of 19 and content creator, hopes to inspire you with her stories and insights.

"If you wait, you're just going to spend all your life waiting. And there's never really that perfect moment. And that should give you the confidence. There are so many people out there that are doing it. They're probably not better than you. If anything, they're literally exactly the same. And all you got to do is really understand that if not now, then when?" 
-Sandy Lin

Topics We Discuss in this Episode:

  • Ways to overcome impostor syndrome and self-doubts in doing PR
  • How creating your story helps you build your brand
  • Crafting messages (DMs and emails) that journalists can't resist opening
  • Why practicing your pitch is better than waiting for the right timing
  • The benefits of always pitching before media to clarify your narrative
  • Utilizing your story to create more business opportunities

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Gloria Chou's Masterclass: PR Masterclass
Connect with Sandy Lin on LinkedIn: Sandy Lin
Follow Sandy Lin on TikTok: Sandy Lin’s TikTok
Follow Sandy Lin on Instagram: Sandy Lin's IG 

Additional Resources:
Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr