Show notes available at https://www.gloriachoupr.com/40

As a business founder, you need to leverage social media, particularly LinkedIn, to your advantage because that’s where you’ll be able to connect with media members.

But creating a LinkedIn profile and waiting for it to be discovered by journalists and media outlets is not enough—you have to optimize your profile!

Everything matters, from the top banner to the last statement at the bottom of your LinkedIn profile. You have to be purposeful with what you put in there.

Optimizing your profile captures the attention of the members of the media and your audience. Believe me, it has worked for hundreds of my students who took the time to build their brand in the digital space.

This is why in this extraordinary episode of this podcast, I decided to go out of our conventional setup, so I can demonstrate how you can optimize your LinkedIn profile. 

I directly took this training out of the many exclusive training in PR Starter Pack for you to consume and to give you an over-the-shoulder view of what I exactly do with my LinkedIn profile and messages so that people can’t resist my offer!

“Social media is such a powerful tool not only for us to connect with our audience, but also to connect with powerful members of the media, people like journalists and writers, and reporters and podcasters, who have the ability to share your story to millions of people.”
-Gloria Chou

Before our PR Starter Pack VIP call with our journalist guest tomorrow, 28th of June, take this time to see in this training what I do to help hundreds of business founders propel their brands as what we do inside the PR Starter Pack. There’s no doubt that your LinkedIn profile may just be the best place to start.

You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people!

Topics We Discuss in this Episode:

• Why you should optimize your LinkedIn profile
• The primary and prized elements of the LinkedIn profile
• Making an effective and captivating bio-headline
• Hacks and tips to optimize your LinkedIn posts
• How to make LinkedIn and people like your posts
• Why you need your connections and friends on LinkedIn 

If you want to get free organic press features, get on to top podcasts, and build relationships with editors at your dream outlets, join me and hundreds of small business owners in the PR Starter Pack at www.prstarterpack.com.

Resources Mentioned:
Gloria Chou's Masterclass: PR Masterclass
Gloria Chou’s PR Starter Pack: PR Starter Pack
Gloria Chou’s LinkedIn Profile: Gloria Chou
Corene Summers’ Linkedin Profile: Corene Summers

Additional Resources:
Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr