Show notes available at https://www.gloriachoupr.com/38

Pitching yourself, your service, or your product requires a lot of confidence and work. Sometimes, you may even need some stroke of luck. 

On most days, though, you’ll find that all you need is the right mindset and the right amount of consistency to pitch your business.  

Well, that may not sound extravagant or exciting at first, but the truth is—to land your first media feature and book future opportunities, you’ll have to create the opportunities for yourself!

If that even made you feel more agitated to take the next PR steps, the good news is that we have what you exactly need to hear to get you going!

And it’s not even about the technicalities or the intricacies of PR.

It’s all about you, owning your expertise or product, and building from there.

As shared by our special guest, Dr. Ross Radusky, no time is a bad time to position yourself in the market regardless of life's seasons.

“Your idea just may seem so boring or so bland and no one's going to be excited about it. But you mentioned it to someone else. They could be either in an allied field or they can be totally unrelated. But they're going to give you that confidence in that new self-awareness and those new perceptions and you could go out and pitch again.”
-Dr. Ross Radusky

Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experiences may be the inspiration you need to finally find an angle to pitch even from the most unlikely places and ideas.

All that and more are some of the key insights you’ll surely love in this episode. For now, one idea is clear—now is the best time for you to get started!

Topics We Discuss in this Episode:

• How to shift to a mindset of your expertise
• Picking and pacing your pitching angles 
• A comparison of pitching your service and your product
• Why optimizing your social media profiles benefits you
• The reasons why business founders must always do PR
• Creating endless opportunities for visibility

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:

Gloria Chou’s Masterclass: PR Masterclass
Check out Dr. Ross Radusky’s website: Dr. Ross Radusky
Discover more about sunshotz: sunshotz

Additional Resources

Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: www.instagram.com/gloriachoupr