Everything you need to know to grow on LinkedIn, you learned from your mom (or maybe in Kindergarten). If you’ve been spinning your wheels or blowing your budget trying to figure out the secret to building relationships on LinkedIn, I have good news:  It’s not that complicated. My guest today is Joshua B. Lee, whose nickname is “The Dopamine Dealer of LinkedIn. He has a community of over 82,000 followers on LinkedIn (and over 200K across social media) that he built the old-fashioned way - by building relationships - and he’s breaking down exactly how you can do it too.  Topics covered: Why we need to stop thinking about LinkedIn as B2B, and how to think of it insteadThe difference between traffic and true engagement - and what convertsThe three categories of content you should be posting Resources and Links Mentioned Balance Is Bullsh*t: How to Successfully INTEGRATE Work & LifeConnect with JoshuaWebsiteLinkedInInstagram Connect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

What do you think the number one reason that small business owners have high turnover? I've worked and talked with hundreds of small business owners over the last 20 years and do you know what I discovered? High turnover comes from not properly onboarding. You might be wondering how you can onboard in a way that not only cultivates a sense of purpose and passion for your company but also keeps employees invested for the long haul. Well, that is exactly what we're diving into today: the five P's of onboarding.Topics covered: With the right plan, three months of onboarding is doableShare your origin story to show your new hire how they are part of that missionThe only thing worse than training employees and having them leave is not training them at allFull Show Notes Here!Connect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Are you frustrated with the interviewing process? Is it hard for you to narrow down your list of candidates to those few "rockstars" you want to hire? This is exactly why I created this four-part series called "How to Hire the Perfect Marketer." Each one of these steps are super important, so if you haven't listened to Episode 8 or 9, you’ll want to start there.! Then come back and listen to this episode for the next step to hiring the perfect marketer.Topics covered: If the candidate's cover letter is not good, chances are that person is not a natural communicator.Listen to your gut, and move candidates to the "no pile" if you don't like their workWhy it’s important to share the entire hiring process with your candidates upfrontFull Show Notes Here!Resources and Links Mentioned Episode 8: How Time Tracking Leads To The Perfect Marketing HireEpisode 9: How to Write a Job Posting That Attracts the Best CandidatesEpisode 2: Have You Become the Bottleneck to Your Marketing? Connect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Have you ever read a job description that was overly technical and, well, boring? Writing a job description isn't just about describing the job itself, it's about attracting your ideal candidate. The last thing you want is a job description that is dull, vague –– or worse –– confusing. Postings like these lose the reader's attention and you run the risk of losing a potential candidate to a more appealing listing. That's why it's so important to put in the time upfront to identify the right person for you and for your business, and to write a job description that attracts them.Top reasons to listen to the entire episode:You need a candidate who's passionate about helping the people you help.When someone reads your mission and it’s a mission they want to be part of, they're likely to choose you over another company.If you paint the big picture instead of getting into the nitty gritty details in your job description, you’ll attract more well-rounded candidates.Full Show Notes Here!Resources and Links Mentioned Episode 8: How Time Tracking Leads To The Perfect Marketing HireEpisode 4: How Small Business Owners Can Make Smart Hiring Choices With Kaylyn LehmannOwn Your Money – Belinda RosenblumGallup- 6 Trends Leaders Need to Navigate This YearConnect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

As a business owner, you probably envision hiring a marketer who can take everything off your plate, set that marketing plan in motion, and serve as a co-creator in your business. All while you devote your time to working on your business – setting vision and working in areas you love – some that you've neglected for far too long. But since marketers have such a wide range of responsibilities, it can be challenging to know what to hand over and who to hand it over to. The truth is, finding the person who’s perfect for your needs doesn't happen overnight.Top reasons to listen to the entire episode:Learn what to do before you write that job descriptionWhere you need to get really honest with yourself.How to keep an open mind when hiring.Full Show Notes Here!Connect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Are you thinking about hiring an agency to help with marketing? If so, you want to make sure you’re choosing the right agency and setting them up for success. After all, you're handing over some important pieces of your business…and a big chunk of your budget. Top reasons to listen to the entire episode:It's a good idea to keep an eye on your metrics, especially if you're just starting out with an agencyWhenever you make changes in your business, be sure to keep the agency in the back of your mindIt's never too late to put these three tips in place –– even if you've already hired an agencyFull Show Notes Here!Mentioned Resources Visit the website to download your action sheetConnect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Google is the first place you turn to when buying a product or hiring a service provider, isn't it? Most of the time, you're not only looking for the products or services themselves, but also for reviews so you can know if they're trustworthy. Reviews are helpful –– they're proof that the product works or that the person knows what they're doing. However, if you can actually picture yourself in the story, you're much more likely to think, “if XYZ can save this person, XYZ can help me”, right? My guest in this episode is Brittany Herzberg, an SEO and Case Study copywriter who specializes in helping you see yourself in the case studies she writes.Topics covered: Case studies focus on someone’s story to showcase to others what results are possibleThe best way to write a case study is to highlight your clients' experiences and strategically use their wordsJust because you niche down doesn’t mean you’re saying “no” to everyone elseFull Show Notes Here!Connect with BrittanyWebsiteLinkedInInstagramConnect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Small business marketing always involves someone working hard behind the scenes, right? One of the first things that a small business owner needs to do is take marketing off their plate to focus on the bigger picture. But when you hire for your business, you're often looking for someone who can handle everything, from designing websites to writing content. It sounds as if you're on the lookout for a “true unicorn,” doesn't it? My guest in this episode, Emily Regan, specializes in creating unicorns; the people every business owner wants on their team.Topics covered: Frameworks, checkpoints, and SOPs are essential during the onboarding processAs a business owner, boundaries and showing appreciation are essentialIf you have a strategy in place and you know what your visual direction is, you need to find someone who is aligned with that directionFull Show Notes Here!Connect with EmilyWebsiteInstagramConnect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

How do you know if someone will be a good fit for your team's personality? As a business owner, what can you do to set new team members up for success? When hiring, you need to ask yourself some key questions about your vision for your business and where to fill the gaps to sustain it. In this episode, I sit down with my dear friend, Kaylyn Lehmann, an expert in team building.Topics covered: Due to the smaller, more intimate size of your business, you can customize how each employee is treatedBy having people who can focus differently and can ask different questions, you are able to fill in the gapsIt's not easy to own a businessFull Show Notes Here!Connect with KaylynWebsiteLinkedInInstagramConnect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

When you first thought about hiring someone to manage your marketing, did you expect them to immediately take the reins and seamlessly execute the plan? After making the hire, did you find out that wasn't the case? In fact, it was the opposite. Instead of seeing the big picture, they often came to you for direction. This brings me to the point of today’s episode. I’ll bust three myths that can lead small business owners to hire the wrong people, and tell you what to do instead.Highlights include:Not everyone is a marketerIt is great to have a social media following, but it is just one part of the marketing equation.Your marketing needs to evolve as your business growsFull Show Notes Here!Resources MentionedAction SheetConnect with Sunny Website LinkedIn InstagramI appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!