When you first thought about hiring someone to manage your marketing, did you expect them to immediately take the reins and seamlessly execute the plan? After making the hire, did you find out that wasn&apos;t the case? In fact, it was the opposite. Instead of seeing the big picture, they often came to you for direction. This brings me to the point of today’s episode. I’ll bust three myths that can lead small business owners to hire the wrong people, and tell you what to do instead. Highlights include:<ul><li>Not everyone is a marketer</li><li>It is great to have a social media following, but it is just one part of the marketing equation.</li><li>Your marketing needs to evolve as your business grows</li></ul> <a href='https://www.sunny-logsdon.com/blog/3'>Full Show Notes Here! </a> Resources Mentioned <a href='https://drive.google.com/file/d/1KWoJ_BZdF7QZKZ61BNw27veJc1HwPLe_/view?usp=sharing'>Action Sheet</a>Connect with Sunny <a href='https://www.sunny-logsdon.com/'>Website</a> <a href='https://www.linkedin.com/in/sunny-logsdon/'>LinkedIn</a> <a href='https://www.instagram.com/sunny.logsdon/?hl=en'>Instagram</a> I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

How Small Business Owners Can Make Smart Hiring Choices With Kaylyn Lehmann

If you’re a small business owner who’s tired of throwing money at marketing tactics you’re not sure are working, have felt the pain of hiring the “wrong” marketer, or are tired of agencies feeding you metrics that sound good but aren’t leading to sales, you’re in the right place. Tune into the Marketer for Hire podcast where you’ll get practical tips, tools, and insights that help small business owners hire, train, and manage their marketing talent, whether it’s a fractional position or a full-time team member. Sunny helps you navigate who to hire and breaks down complex marketing concepts into the bite-sized nuggets you need to know to lead and manage your marketer in a way that grows your business, without getting mired down in the details.