Google is the first place you turn to when buying a product or hiring a service provider, isn't it? Most of the time, you're not only looking for the products or services themselves, but also for reviews so you can know if they're trustworthy. Reviews are helpful –– they're proof that the product works or that the person knows what they're doing. However, if you can actually picture yourself in the story, you're much more likely to think, “if XYZ can save this person, XYZ can help me”, right? My guest in this episode is Brittany Herzberg, an SEO and Case Study copywriter who specializes in helping you see yourself in the case studies she writes.
Topics covered:
- Case studies focus on someone’s story to showcase to others what results are possible
- The best way to write a case study is to highlight your clients' experiences and strategically use their words
- Just because you niche down doesn’t mean you’re saying “no” to everyone else
Full Show Notes Here!
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