As a business owner, you probably envision hiring a marketer who can take everything off your plate, set that marketing plan in motion, and serve as a co-creator in your business. All while you devote your time to working on your business – setting vision and working in areas you love – some that you've neglected for far too long. But since marketers have such a wide range of responsibilities, it can be challenging to know what to hand over and who to hand it over to. The truth is, finding the person who’s perfect for your needs doesn't happen overnight.
Top reasons to listen to the entire episode:
- Learn what to do before you write that job description
- Where you need to get really honest with yourself.
- How to keep an open mind when hiring.
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