Small business marketing always involves someone working hard behind the scenes, right? One of the first things that a small business owner needs to do is take marketing off their plate to focus on the bigger picture. But when you hire for your business, you're often looking for someone who can handle everything, from designing websites to writing content. It sounds as if you're on the lookout for a “true unicorn,” doesn't it? My guest in this episode, Emily Regan, specializes in creating unicorns; the people every business owner wants on their team.
Topics covered:
- Frameworks, checkpoints, and SOPs are essential during the onboarding process
- As a business owner, boundaries and showing appreciation are essential
- If you have a strategy in place and you know what your visual direction is, you need to find someone who is aligned with that direction
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