How do you know where to put your budget, which channels are actually working, and whether you're measuring the right things in the first place? In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Matthew Simpson, founder of Pitch Blend, about what it really takes to build a performance marketing strategy that connects to the bigger picture of the business. Matthew has spent his career on both sides of the table, working in-house and at agencies. He brings that...
Aug 4
47 min
Sooner or later, every marketing leader will have to guide their organization through a major change. Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those moments require much more than a solid marketing strategy. They demand alignment, trust, and the ability to bring the entire organization along for the journey. In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren are joined by Lauren Esposito, CMO at Asymbl and former m...
Jun 30
48 min
The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores. In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with David J. Ebner, founder of Content Workshop, about why human-led content is more important than ever in today's marketing landscape. Throughout the conversation, David explains why the customer should always be the hero of the story, how ma...
Jun 16
48 min
What does it actually take for marketing to earn influence inside a business? In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Saurabh Kothari about one of the biggest challenges modern marketing leaders face: proving impact while building alignment across sales, product, and leadership teams. Drawing from his experience leading marketing across enterprise organizations, agencies, and high-growth companies, Saurabh shares why marketing cannot operate in isol...
Jun 2
39 min
What happens when marketing becomes responsible for everything, but doesn’t have the systems, workflows, or structure to keep up? In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Lisa Cole, CMO of 2X, about what modern marketing leadership actually looks like inside today’s B2B organizations. Lisa has spent her career helping marketing teams transform from overwhelmed “order takers” into revenue-driving functions. After advising CMOs for more than 16 years and...
May 19
52 min
What does it actually take to succeed as a CMO today? In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren continue with the Marketing Leader Series, and this time they are joined by Karl Van Den Bergh, CMO at Illumio, about the reality behind one of the most complex roles in the C-suite. Karl’s path into marketing wasn’t traditional. From physics and computer science to product, strategy, and eventually the CMO seat, his perspective challenges how most people think about...
Apr 21
48 min
To all marketers leading GEO SEO: What if we told you that reviews are actually one of the most powerful marketing and conversion channels out there? In this episode of The Marketing Share Podcast, Alec Cheung and Barb VanSomeren talk with George Swetlitz, co-founder of Right Response AI and former CEO of a multi-location healthcare business, about how reviews really influence buying decisions, especially in B2C environments where trust is everything. George breaks down how reputatio...
Apr 7
45 min
AI is reshaping marketing as we know it, and its impact is reaching the CMO role. In this episode of The Marketing Share, our co-hosts Alec Cheung and Barb VanSomeren talk with Kate Johnson, CMO at Dscout, about her transition from VP of Marketing to CMO, and why that shift looks very different today than it did even a year ago. Kate dives into her experience as a first-time CMO in the era of AI, and how this new technology is reshaping everything at once: how teams operate, how products ar...
Mar 25
45 min
What happens when a company has great technology but struggles to explain why it matters? In this episode of The Marketing Share, our co-hosts Alec Cheung and Barb VanSomeren explore, in a conversation with Virtual CMO Mark Donnigan, what tends to break down when technical companies try to scale their marketing. In this interview, they unpack the reality many founder-led companies face: they know their product deeply, but that doesn’t always translate into a clear story for the market. Mar...
Mar 10
1 hr
Welcome back to The Marketing Share Podcast. In this kickoff interview episode of 2026, hosts Alec Cheung and Barb VanSomeren are joined by Michael Barber, CMO at StarTech, to talk about what it’s really like stepping into a CMO role for the first time. Michael brings a unique perspective shaped by an entire career on the agency side, with experience across creative, media, and account strategy. After years of advising brands from the outside and working early in his career alongside Jay B...
Feb 10
44 min
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