What does it actually take for marketing to earn influence inside a business? In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Saurabh Kothari about one of the biggest challenges modern marketing leaders face: proving impact while building alignment across sales, product, and leadership teams. Drawing from his experience leading marketing across enterprise organizations, agencies, and high-growth companies, Saurabh shares why marketing cannot operate in isol...