To all marketers leading GEO SEO:  What if we told you that reviews are actually one of the most powerful marketing and conversion channels out there?   In this episode of The Marketing Share Podcast, Alec Cheung and Barb VanSomeren talk with George Swetlitz, co-founder of Right Response AI and former CEO of a multi-location healthcare business, about how reviews really influence buying decisions, especially in B2C environments where trust is everything.  George breaks down how reputatio...

How Great CMOs Lead Marketing Today with Karl Van den Bergh  (Ep. 61)

Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.