CMOs spend a lot of time talking about marketing performance, but what happens when it’s time to present those results to the board? In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Casey Carey about what CMOs need to keep in mind before they walk into a board meeting. Casey shares the lessons, the mistakes, and his best approach to presenting marketing results and forecasts to the board successfully. And he doesn't gatekeep! He also walks through his four...