The Marketing Share
The Marketing Share
Alec Cheung & Barb VanSomeren
How Great CMOs Lead Through Change with Lauren Esposito (Ep 65)
48 minutes Posted Jun 30, 2026 at 10:00 am.
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Sooner or later, every marketing leader will have to guide their organization through a major change. Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those moments require much more than a solid marketing strategy. They demand alignment, trust, and the ability to bring the entire organization along for the journey. In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren are joined by Lauren Esposito, CMO at Asymbl and former m...