The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores.  In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with David J. Ebner, founder of Content Workshop, about why human-led content is more important than ever in today's marketing landscape.  Throughout the conversation, David explains why the customer should always be the hero of the story, how ma...

How Great CMOs Lead Through Change with Lauren Esposito (Ep 65)

Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.