What does it actually take to succeed as a CMO today?  In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren continue with the Marketing Leader Series, and this time they are joined by Karl Van Den Bergh, CMO at Illumio, about the reality behind one of the most complex roles in the C-suite.  Karl’s path into marketing wasn’t traditional. From physics and computer science to product, strategy, and eventually the CMO seat, his perspective challenges how most people think about...

AI, Outsourcing, and Modern Marketing Leadership with CMO Lisa Cole (Ep 62)

Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.