It's incredibly important to meet face-to-face with customers—except that right now, we can't.    We have to rely on messaging more than ever before.   In this episode, I interview Christophe Coutelle, VP of Marketing at Element AI, about the two strategies he's using for messaging right now.   What we talked about: Global sales in a world without international travel How to be timely and relevant (without exhausting your clients) The relaxation benefits of spending 5-6 hours a day in the water Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Product message equals product strategy. It's worth repeating: The message is the strategy. But how do you get there? In this episode, I interview Des Cahill, CMO at Oracle, about the importance of storytelling in product marketing.   What we talked about: Why product messaging is so integral to strategy Three pillars of the experience economy and how to tell a customer-focused story Making time for frequent breaks between hours of Zoom calls Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Today, work is cross-functional. So it's that much more important for all departments to come onto one Project Management Solution.  Getting them onto one platform, though? That's the tough part. In this episode, I interview Saranya Babu, SVP of Marketing at Wrike, about her journey from engineer to VP of Marketing and why today's organizational structure almost requires all departments to use the same PMS.   What we talked about: How Saranya became SVP of Marketing at a 1,000-person company Why she made the unusual switch from engineering to marketing How to continuously advance your career How to rally a whole company around one PMS   Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! 

Could CMO and CPO—Chief Product Officer—ever be filled by the same person? As it turns out, yes. In this episode, I interview Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo, about the importance of product marketing and how a focus on product shaped his career.   What we talked about: How a background in product marketing gave him insight into customer needs The full circle of the product-based buyer journey Benefits of getting completely off the grid at least once a year Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

How'd you like to be the CMO that takes your org from 30M to 100M in less than a decade? To do that, you'll have to drill down into content marketing. In this episode, I interview Joshua Leatherman, CMO at Service Express, about his content marketing wins.   What we talked about: Hire the will, teach the skill How to bring the buyer in to your content marketing approach Going all in on content Not waiting for a big vacation but making the weekends meaningful Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Fun is the key to engagement on social media.    Fun doesn't mean irresponsible or irreverent—but it's a quality that takes our responses from mediocre "like" to up to "love."   Fun is a personality trait that also marks an effective brand. At least, that's the mantra of one of the most successful brand builders who focuses on telling compelling stories.   In this episode, I interview Henk Campher, VP of Corporate Marketing at Hootsuite:   What we talked about: How to work for Nelson Mandela, Marc Benioff, Starbucks, and Salesforce Work should be fun, and so should brands Marketers sell their brains, so pouring back into your mind is essential   Check out this resource we mentioned during the podcast: Creating a Sustainable Brand by Henk Campher   Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play! 

Strategic selling starts with trust. And when someone chooses to work with a marketer at an agency, they're pretty much putting their job into your hands.  In this episode, I interview Andrea Lechner-Becker, CMO at LeadMD, about selling strategically vs. functionally.   What we talked about: Selling strategically versus selling functionally  What it's like selling people's brains and problem-solving abilities If you write a novel about only having 60 days to live, you gain a new outlook on life How Andrea stepped away from her job to work on a passion project for a year   Check out this resource we mentioned during the podcast: Andrea's debut novel, Sixty Days Left Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

In an ideal world, when a marketer leads with the value their product or service provides, then follows up with a price that's surprisingly good for that value, closing a deal would be easy.  But in reality, it isn't always that simple.  In this episode, I interview Patrick Moorhead, Chief Marketing Officer at Price f(x):   What we talked about: When to introduce the pricing conversation into the buyer journey Formally asking someone to be your mentor (despite the awkwardness) The most overlooked component of the price discussion: feelings Finding little quality moments with family can equal an entire vacation Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

In a mobile-first world, how do we capture engagement? Creating a buyer's journey that feels real, authentic, and engaging is pretty much the only way to get a B2C or even a B2B consumer not to tune out.  In this episode, I interview Tara Ryan, CMO at Swrve, about consumer engagement and overseeing two IPOs: What we talked about: Being demand-minded is even more important than being marketing-minded Consumer attention is all about value How small startups can show authenticity at every stage in the buyer's journey Check out this and other episodes of The Marketer's Journey at Apple Podcasts, Spotify, or our website.

The decision to cancel a 1,000+ person event isn't an easy one, but it ultimately comes down to the health and safety of your attendees.  And unfortunately, many businesses are in the same boat right now.  In this episode, I interview Peter Isaacson, CMO at Demandbase, about his team's decision to postpone the ABM Innovation Summit, and how important it is for marketers to be flexible.    What we talked about: The two essential traits in marketing team members early on Practical strategies for being flexible after a postponement Why an annual vacation should be two weeks, not one Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!