Could CMO and CPO—Chief Product Officer—ever be filled by the same person?

As it turns out, yes.

In this episode, I interview Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo, about the importance of product marketing and how a focus on product shaped his career. What we talked about:

• How a background in product marketing gave him insight into customer needs
• The full circle of the product-based buyer journey
• Benefits of getting completely off the grid at least once a year

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify,  Stitcher, and Google Play!