How’d you like to be the CMO that takes your org from 30M to 100M in less than a decade?To do that, you’ll have to drill down into content marketing.In this episode, I interview <a href="https://www.linkedin.com/in/joshualeatherman/">Joshua Leatherman</a>, CMO at <a href="https://serviceexpress.com/">Service Express</a>, about his content marketing wins.&nbsp;What we talked about:<ul><li>Hire the will, teach the skill</li><li>How to bring the buyer in to your content marketing approach</li><li>Going all in on content</li><li>Not waiting for a big vacation but making the weekends meaningful</li></ul>Check out this and other episodes of The Marketer’s Journey on <a href="https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1vkYBcTyIunmx3UGDG4lHg?si=NtcZxHfWSuG1tyftgbBvsw">Spotify</a>, <a href="https://www.stitcher.com/podcast/the-marketers-journey-2">&nbsp;Stitcher</a>, and <a href="https://play.google.com/music/m/Iakd3g4cfixjryrpktq4kzsdjhy?t=The_Marketers_Journey">Google Play</a>!

Marketer's Journey: Putting Product at the Heart of Marketing w/ Chris McLaughlin

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.