The Marketer's Journey
The Marketer's Journey
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Marketer's Journey: Achieving Cross-Departmental Alignment w/ Saranya Babu
26 minutes Posted May 5, 2020 at 5:00 am.
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Today, work is cross-functional.

So it’s that much more important for all departments to come onto one Project Management Solution. 

Getting them onto one platform, though? That’s the tough part.

In this episode, I interview Saranya Babu, SVP of Marketing at Wrike, about her journey from engineer to VP of Marketing and why today’s organizational structure almost requires all departments to use the same PMS. What we talked about:

  • How Saranya became SVP of Marketing at a 1,000-person company
  • Why she made the unusual switch from engineering to marketing
  • How to continuously advance your career
  • How to rally a whole company around one PMS
 Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify,  Stitcher, and Google Play