In a mobile-first world, how do we capture engagement?Creating a buyer’s journey that feels real, authentic, and engaging is pretty much the only way to get a B2C or even a B2B consumer not to tune out.&nbsp;In this episode, I interview <a href="https://www.linkedin.com/in/taryan/">Tara Ryan</a>, CMO at <a href="https://www.swrve.com/">Swrve</a>, about consumer engagement and overseeing two IPOs:What we talked about:<ul><li>Being demand-minded is even more important than being marketing-minded</li><li>Consumer attention is all about value</li><li>How small startups can show authenticity at every stage in the buyer’s journey</li></ul>Check out this and other episodes of The Marketer’s Journey at <a href="https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1vkYBcTyIunmx3UGDG4lHg?si=E9DLzUn_T8KKvPSAGOQEeg">Spotify</a>, or our <a href="https://hub.uberflip.com/podcasts">website</a>.

Marketer's Journey: When to Introduce Price into the Buyer Journey w/ Patrick Moorhead

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.