Strategic selling starts with trust.

And when someone chooses to work with a marketer at an agency, they’re pretty much putting their job into your hands.

 In this episode, I interview Andrea Lechner-Becker, CMO at LeadMD, about selling strategically vs. functionally. What we talked about:

• Selling strategically versus selling functionally 
• What it’s like selling people’s brains and problem-solving abilities
• If you write a novel about only having 60 days to live, you gain a new outlook on life
• How Andrea stepped away from her job to work on a passion project for a year

• Andrea’s debut novel, Sixty Days Left

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify,  Stitcher, and Google Play!