It’s incredibly important to meet face-to-face with customers—except that right now, we can’t.&nbsp; We have to rely on messaging more than ever before. In this episode, I interview <a href="https://www.linkedin.com/in/christophecoutelle/?originalSubdomain=ca">&nbsp;Christophe Coutelle</a>, VP of Marketing at <a href="https://www.elementai.com/">Element AI</a>, about the two strategies he’s using for messaging right now.&nbsp;What we talked about:<ul><li>Global sales in a world without international travel</li><li>How to be timely and relevant (without exhausting your clients)</li><li>The relaxation benefits of spending 5-6 hours a day in the water</li></ul>Check out this and other episodes of The Marketer’s Journey on <a href="https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714">Apple Podcasts</a>, <a href="https://open.spotify.com/show/1vkYBcTyIunmx3UGDG4lHg?si=NtcZxHfWSuG1tyftgbBvsw">Spotify</a>, <a href="https://www.stitcher.com/podcast/the-marketers-journey-2">&nbsp;Stitcher</a>, and <a href="https://play.google.com/music/m/Iakd3g4cfixjryrpktq4kzsdjhy?t=The_Marketers_Journey">Google Play</a>!

The Marketer's Journey is a podcast dedicated to learning from senior marketing executives including the career journey they've taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer's Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.