FOLLOW ON INSTAGRAM FOR DAILY VALUABLE CONTENT ON DIGITAL MARKETING AND RELATED QUOTES :-   https://www.instagram.com/digital_devansh/ SEO is an exciting discipline, but it's complicated and there aren't many places you can go to learn the basics. Before we can talk about everything that makes up SEO, we've got to start with the basics - how the internet and search engines work. How Does the Internet Work? Boiled down to the simplest concept, the internet is really just a huge collection of pages that are connected by links. I like to use cities as a metaphor - a website is like a house, where each room in the house is a different page on the site, with hallways and stairs connecting the different rooms, but the rooms add up to a cohesive whole. You have different houses on the street, but everything in the neighborhood is related. If you add even more houses, you end up with a city. Think of links like roads - they connect the different buildings and neighborhoods together. A big popular website is like a large office building, with lots of roads leading to it. It's easy to see, and there are plenty of different ways to get there. If you're building a new site, it's like you're adding a new building to the city. Where would you rather have that building? If you're right on the intersection of the freeway and several cross streets, it'll be a popular location that's easy to find. But if you build it way outside of town in the middle of a huge field, no one will know it's there. Back in the beginning of the World Wide Web, when there weren't that many sites, you could only reach a website by typing in the address of the page or by clicking a link on another site. How Do Search Engines Work? In the early 90s, the web had grown too large to sustain such a simple navigation and discovery process. The first search engines were born - now users could type keywords into the search engine and receive a list of websites related to the search phrase. Excite, AltaVista, and Yahoo! quickly changed the way that people were using the internet. In the late 90s, Larry Page and Sergey Brin were working on their own search engine, and they were the first to use links as a signal of authority and trust. When Google was finally released, it quickly became the favored search engine because the quality of the search results far surpassed the other options. The search engines created advanced algorithms that analyze hundreds of factors for each website - both on and off the website. The algorithms are constantly updated and adjusted to ensure that search results are the best they can be.

FOLLOW ON INSTAGRAM FOR DAILY VALUABLE CONTENT ON DIGITAL MARKETING AND RELATED QUOTES :- https://www.instagram.com/digital_devansh/ Internal linking is one of the most complex things to get right in SEO. Larger sites with a lot of content and many different URLs are especially complex to master. Let's go through a couple of things that you have to consider when internally linking sites with each other. Generally, with internal links we want to link one page to another to help Google discover the content, while also creating a hierarchy to reflect which pages are more important than others. Internal linking fulfills different tasks. · It ensures the accessibility of all documents. · It prioritizes content and distributes what we call link juice. More on that in just few seconds. · It helps to cluster content and creates context to explain what a page is supposed to rank for. The most common link types are text links and image links. Their value varies depending on where they are located. So there are navigational links, content links (where most of the context is), we have links in the sidebar and links in the footer. A link generally has two different elements that we really need to be aware of, eventually sometimes three. · One is the destination (the attribute) · another is the anchor text – which is describing the contents of the destination where the link points to. · Thirdly we might have a nofollow attribute to it. Another important aspect is what SEOs often refer to as link juice. The main idea is that link juice is a kind of definer of all the positive and negative characteristics that can be passed by an internal or external link from one URL to another. The key thing about internal linking is accessibility. Optimised website architecture really helps to ensure that accessibility for crawlers and users is given at the same time. Ideally all content should be accessible within a maximum of 3-4 clicks away from the homepage so that Google doesn't have to go from one page to another, over and over again, just to find the content. As a rule, the closer your URL is connected to the homepage, the more important it should be in your internal hierarchy. Or the other way around: if it takes – for example – 10 clicks to reach certain content, it can't really be that important, can it? One of the main things that can significantly help with internal linking and particularly proper anchor texts are breadcrumbs. Breadcrumbs essentially reflect the navigational path from where you are within a domain. You should use respective markup to ensure Google can pick up and display your breadcrumbs properly. I'd recommend visiting schema.org if you're not familiar with the implementation of breadcrumbs – you can check out all their properties and examples of how to implement them in a correct way there. Another important aspect is crawler management, in particular your robots.txt file. Make sure that your important pages that are supposed to pass link equity from one to another are not blocked in robots.txt. Those critical links must be readable during a classic web crawl – which means you should rely on using simple instead of say JavaScript. One of the easiest tips for internal linking is to find orphaned pages - these are essentially pages that are not internally linked any more. However, they were at some point or they are getting traffic because of other factors. If you find those orphaned pages, you could use Google Search Console or Google Analytics as a starting point for example, then basically implement and link them again from your other pages.

FOLLOW ON INSTAGRAM FOR DAILY VALUABLE CONTENT ON DIGITAL MARKETING AND RELATED QUOTES :- https://www.instagram.com/digital_devansh/ Wondering what all the fuss is about with personal branding and whether it even applies to you in what you're trying to achieve with your own career? I'm going to break everything down for you in this one. There is a lot of personal branding talk these days. It's a bit of a buzz concept and it seems a little bit overdone,  but in this one ,I'm going to break down all of the what, why, and how of personal branding. So let's start with the basics. What is a personal brand ? Well, it's actually pretty much the same as any brand, a brand of product or a company or a business. It is how your audience really perceives you. It's kind of like a promise of what you are doing, who you are and what you're selling, and how that affects the people that you're trying to influence. Times really have changed. It's not about what's the most convenient and local. We read reviews, we look at social media profiles, and we ask our friends. It's what people are saying about that brand, not what the brand is saying about themselves that tends to have the biggest impact. And so really your personal brand has only a little bit to do with who you are and what you're telling people you're about, but more about your actions and what people have been telling their friends and family about you and what you delivered and how they perceive you. You could literally be the most talented person at something, and yet it wouldn't even matter if you don't have a personal brand that actually reflects it. I mean, if you are extremely talented at doing something and yet your website looks like crap, you dress sloppily, and you are late to every meeting and unreliable, well, then, your talent actually means nothing because people are very unlikely to hire you based on everything else they've seen of you, which is why we need to make sure that our personal brand is just as amazing as the quality of the work that we create. So really building a successful personal brand does not happen overnight because it can't come from just having an amazing website or the perfect Instagram feed. It's about what we do every single day so that people start to know who we are before they even see us. They start to recognize our work, they know our tone of voice and our personality, and they're telling other people about us, so to build a personal brand, you need to start by answering those questions and obviously have a strategy around it, but the key is then showing up every day and delivering on your promise. Which brings me to my final point, which is really about the true key to success with personal branding. It all comes down to integrity. People can sense a fake brand, a fake person, a fake product a mile off. Once you can do that enough that it starts to really sink in, that is when people start to truly trust you, because as I've said before ,just having pretty looking websites and social media feeds is not enough. That is the superficial layer of a personal brand, and I think it's where we often get caught up in. So when you're starting a new business, it can be really easy to go, "Oh, I need to make sure that my website's perfect. I'm going to have a really cute little social media, bio, I'm going to have my email signature that looks really on brand. Cool. I've got a business." No. You don't have a business until you have clients who then talk about how fantastic you were or customers who've used your product and can review it in a positive way and then start telling other people about it. Your personal brand speaks for itself. It can't rely on you telling everyone how great you are.

FOLLOW ON INSTAGRAM FOR DAILY VALUABLE CONTENT ON DIGITAL MARKETING AND RELATED QUOTES :- https://www.instagram.com/digital_devansh/ Many people ask that “ I started a social media marketing agency and I need clients. I have no network of business owners. At the moment, I'm cold calling. So, what do you recommend for someone who starts a B to B business?" Here ,  problem is , as  you're starting a B to B business that is you're starting a social media marketing agency and you have problems using social media to get clients, do you see the problem with that? It's a little bit like, you are trying to teach someone how to quit procrastination and you yourself procrastinate. So you might think starting an agency, nothing wrong with starting an agency. But I'm saying is, that if you haven't done it, you can't even do it for yourself, how can you do it for other people? I think that's an integrity issue. Number one: Find out where they are. Find out where your ideal clients hang out. Where are they? Are they on Linkedin ? If you're selling B to B, I think Linkedin is a very very powerful platform because there are so many businesses on Linkedin. If you're selling B to C, business to consumer, then maybe Instagram is the way to go, or Facebook is the way to go, or YouTube is the way to go, or Snapchat, or Twitter. Whatever it is ,that you choose. But you wanna first of all, be very very clear who are your ideal customers. Who are your ideal prospects and where do they hang out? Where are they, out of this vast ocean of internet and this information highway? Where do they spend their time? Figure out first, where are they hanging out? Find out, where are they? And number two: You want to get in front of them. When I say get in front of them, is, out of all these platforms ,you want to just pick one. One of the worst things that you can do is try to get on all these platforms. You've got your Twitter ,you got your Facebook , you got your YouTube ,you got your Instagram, you got your Linkedin, you try to do them all. When you try to do that, you will fail, a hundred percent, because each channel, each platform has its own uniqueness. You need to sell something in exchange of money. You can't just have social media following and hope that maybe someday that will turn into money. The only purpose to be on social media is to bring in business. Some people use social media for pleasure. A business personality should use social media for profit. As a business person or branding person, you should not be on social media for pleasure. Many people are on social media to make a profit, to grow their company, to build their brand. That's the only sane reason to be on social media. As a byproduct of that, they get to impact millions of people. But one should not  loose focus of the fact that they are using social media as a tool, as a vehicle to grow their company, period, period. So you need to think about that. What is your intent, what is your outcome? You need to be very clear that you're out there. What are you doing instead of just doing a lot of activities and doing posts and getting likes and all that. You've got to sell them something. If you cannot overcome that, then you have a problem with selling. You'll always struggle with making money on social media. You need to combine social media with closing. And that's what we should do . Don't make it so complicated. Don't make it so complex. It's not, right? It is not. Just like eating food. You go where the ingredients of the food are available , buy them , cook your food, And you eat. It's that simple. Find out where they are. Get in front of them. And sell them something. That is it.

FOLLOW ON INSTAGRAM FOR DAILY VALUABLE CONTENT ON DIGITAL MARKETING AND RELATED QUOTES :- https://www.instagram.com/digital_devansh/ Everything's changing day by day. According to Comscore, half the searches in the future, will be voice search. Facebook  reach is continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, everyone's doing stories. Going live, everyone has live now. So today, I'm going to break down how digital marketing will change in the future ,and what you should do. The first trend I have for you, video reach will dramatically drop. Everyone is doing YouTubevideos , Instagram videos, Snapchat videos, heck ,what people are doing now is they're shooting one video, and  cutting  it up into bite-size pieces, put it on LinkedIn, Instagram, Facebook,YouTube, it goes everywhere. Everyone has figured out that video is an amazing form to connect with people, which is why everyone's doing it. So the solution, multicast, right? Even though everyone's doing video, that's fine, you can't do much about that, but what you can do is create more videos by focusing on just creating one video that works for all platforms. And when you're doing this, you can also go live, too. So when you're doing the videos and you go live, you'll also notice that you'll get more engagement, and because you're live ,they want to push it out, compete with the TV channels, right? Facebook even has contracts with some of the sports networks, same with like the YouTubes of the world. So, if you look at things like infographics,  now infographics are a really long visual where you just keep scrolling and scrolling and scrolling, and it ends up breaking down what that subject is all about. Such as, an infographic can teach you how to do SEO. But what's working really well, and this will continue to work well in the future, is bite-size educational content. According to Merkle ,total visits produced by organic search traffic fell 6%year-over-year in Q2 of 2019. But mobile is the one that's getting hit the hardest, where visitor growth has dropped from 13% in Q1 of 2019,to 5% in Q2 of 2019. So, you're just like, hey wait, my mobile traffic is going to drop, what should I do? Well voice traffic is increasing. So what I want you to do is use structured markup on your site, which will help you get the rich snippets, which will help you get more voice search traffic, which will help combat the decreasing mobile organic traffic According to Jumpshot, 49% of all searches performed on Google, result in no click. That means if you're not adapting with these changes, you're not going to get as many sales or leads, so adapt with them. According to analytics firm, Influencer DB, it was revealed that influencer engagement rates are nearing all time lows. In other words, if influencers aren't getting as much engagement, they can't charge as much because there's not as much of a ROI. So the way you want to combat this is, don't pay influencers as much money, but find more and more influencers, and go after quantity. This will help you still generate good sales from influencer marketing. The sixth trend, social media stories won't be as popular and as easy to win on. See, everyone's doing stories these days. People even unfollow stories they don't care to engage with. So, if you want to do really well on platforms like Instagram, you're going to have to do something called close friends, where you got to entice people to join your close friend group, in exchange for exclusive content, that way they see it, your stories go out there, and you get the engagement that you want.

FOLLOW ON INSTAGRAM FOR DAILY VALUABLE CONTENT ON DIGITAL MARKETING AND RELATED QUOTES :- https://www.instagram.com/digital_devansh/ CAREER IN DIGITAL MARKETING What does a Digital Marketer do? Actually Digital Marketing has various aspects like search engine optimization, social media marketing, search engine marketing, email marketing and others; so,  depending on the profile of a Digital Marketer he/she spends his/her time in different activities. For example if you're a Digital Marketer doing Facebook marketing for your organization ; the you'll be spending your time on running Facebook ad campaigns. Or if you're doing search engine optimization ,you may be working on how can you create great content and get that content be shared by others so that you can get your website ranked on the top for relevant keywords. Similarly if you're doing email marketing then you'll be looking at what kind of content you are going to create which your audience is going to like. You maybe  playing the role of an analyst. Then you are measuring data, using various tools; so the best part is that, it's a very interesting and dynamic domain and you really enjoy whatever you are doing in the field of digital marketing. So given the number of people who are in digital media , facebook alone has close to 1.7 billion users on itself. And this number is growing ,also the amount of time each one of us are spending on this medium is growing; that means today for any organisation this is a very important media . Like early 2000 was a time of IT industry , this a time of Digital Marketing from a career standpoint. So interestingly ... Digital Marketing doesn't needs too many skills or even educational qualification for practicing . The biggest thing that is required is your passion for this media, because your time will go on.. so I think that inner desire and passion for this medium is the most important aspect. How can you unlearn and learn fast, is a key as this is a dynamic field. Similarly if you're playing a role in analytics ,like you are doing web analytics, generally you will be doing some analytics. So the interest for numbers is another important skill. Then embracing technology, you don't need to know programming, but if you're comfortable in understanding an embracing technology that's going to be another skill. So how do you learn Digital Marketing! Given this is a very dynamic field and very practical field, the best way to learn digital marketing or the only way to learn digital marketing is to practice it. If you're just learning it theoretically that won't do any...won't add any value. So you have to learn it hands on .And that is the reason academic institutions are not able to do justice to impart desired digital marketing skills. The most relevant approach as we have seen is if you learn digital marketing over a longer period of time in a hands on practical approach, through a guided support structure and if you can earn an certification at the end of it that's great. In the end I would like to conclude by saying that career in Digital Marketing requires practice and passion.

FOLLOW ON INSTAGRAM FOR DAILY VALUABLE CONTENT ON DIGITAL MARKETING AND RELATED QUOTES :- https://www.instagram.com/digital_devansh/ There are some major reasons why digital marketing would become more important than traditional marketing, Now remember back within the old days once people were doing traditional marketing. No email, fax machine, but that's how people won’t to do advertising and marketing before, internet comes into the picture. I feel tons folks take it for granted compared to what we have today compared to some time past . Let me share with you the three reasons or what I call the three T's why digital marketing is way superior than traditional marketing. First one is targeting, now imagine traditional marketing ,let's say you're driving on the highway you see huge massive billboard right advertising certain things. They still have those which is fine but it's more like brand awareness but that's traditional advertising, an ad you cannot really target who goes to ascertain that billboard. You only write there, if someone sees it good, if someone doesn't see it you don't really know but with digital marketing with online ,you can precisely target exactly the one who is seeing your offer, seeing your website, seeing your business or seeing your bundle. You'll choose example with Google AdWords, you'll target the keywords that they're searching, you recognize the customer intent and you'll put your message right ahead of there. In order that once they search the keyword they're going to find you or with Facebook you'll also precisely target exactly who you would like , what are the interest, how is their profile that you simply are targeting, so you'll target very precisely, exactly who do you would like for your customers or for your offer that you simply cannot do with traditional marketing. The primary goal isn't to urge people to shop for , the primary goal is to urge people to form sure they do not throw away our stuff, right. So now with digital marketing, you can do the exact required thing. You'll put your offer ,your product, your service ahead of precise exactly who you would like , once you want it, where you would like it. You'll choose country, you can choose demographics, you'll choose psychographics, extremely, extremely powerful. Now here comes the second T that is tracking, not just that. You can understand it like this, we send 1000 letters, we send 5000 letters, we send 10,000 letters, we quite roughly know that okay, out of the 10,000 letters we got numerous order forms back. Back then, that is the only thing we have with us . With digital marketing, you'll track exactly what happens. From where the buyer is landing ,from where that customer has been attracted. You'll even track their journey. Maybe they first saw this particular video then they've opt into this particular offer then they didn't buy and once we run a retargeting ads then they bought. In this period time ,they bought because they saw your email number. You can't do this with, traditional marketing you'll only do this with digital marketing that's powerful. And now the third T, which is tweaking. Now believe back then, if I'm doing an enormous massive billboard and if say, you know what, i do not just like the billboard I'm changing my message or now I even have a special offer. What do I even have to do? I've need to remove the whole damn Billboard. I need to replace everything at the reprint everything, with digital, if there's a billboard that I'm running, i do not like I can change it a bit like that. Therefore the benefits of marketing online and every one those belongings you can target, you'll track and you'll also tweak very quickly to urge better result .

FOLLOW ON INSTAGRAM FOR DAILY VALUABLE CONTENT ON DIGITAL MARKETING AND RELATED QUOTES :- https://www.instagram.com/digital_devansh/ When we think of digital marketing, there is a lot of confusion involved. What's digital marketing? What's it for? People make it tons more complicated than it really is. Essentially, digital marketing may be a sort of marketing that encompasses the utilization of digital tools or channels to speak to your audience. An honest example of this is often a channel that you simply may use to speak to your audience is Facebook. Once you post on Facebook, whether you've got one follower or 1,000,000 ,you're communicating to your audience. If you use paid thinks like facebook ads, that's another example of employing a tool to communicate to your audience. These are samples of digital marketing. Now, businesses can leverage digital channels, like social media, search engines, emails and other sites to attach with their audience . So, it isn't necessarily just the channels that you simply could also be thinking of like Instagram or LinkedIn. Search engines are an honest example of a channel that's super popular then is email. I do know tons of individuals are saying that email is dying, but they've been saying that for over 10 years and trust me, it's not dead. It's getting used more and more because it is a cornerstone of corporate communication. Now, there exists various aspects of digital marketing. For instance , if you come across a digital marketing agency you'll find a social media marketing department or a SEO department or even a UX department . These are all examples of different departments which will happen to encompass a digital marketing campaign. All of them structure one big picture which is creating your brand’s presence online and that is the goal. So, once you believe UX, you are like UX's design, Devansh, how is that associated with digital marketing? Well, when someone lands on your website, that's your brand, that's your presence. How are you communicating that message out when people land? That's all a part of digital marketing. A bit like once you post an image on Facebook, sometimes that image may be a photo, other times it is a graphic. You'll be using many tools that help you in creating attractive images and graphics. Now, there's also traditional marketing. So, i would like to interrupt down digital marketing versus traditional marketing in order that way there is no confusion. Traditional marketing is actually an equivalent idea as digital marketing except the thought of the web component or the digital component. So, why does digital marketing matter? Well, Google and Facebook  generate more revenue than the other traditional media company out there because they control more eyeballs. That's why digital marketing matters. It's where the eye is ,observe around you. Odds are a minimum of half the folks that you are looking at immediately have a phone and are there on , right. I'm not talking about the phones within the pocket, I'm talking about they're literally on their phones. They got the Apple Air Pods in their ears or headphones, they're doing something with their phone. That's where people's attention and eyes are. If that's where their eyes and a spotlight is that's where there's money to be made. Now, what percentage of you actually check out billboards? Likelihood is that , a bus comes by with an ad otherwise you see an ad on the road , you almost certainly ignore it. That's why having a digital marketer that have required skillset for creating and running Google and Facebook ad campains is very essential.