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Everything's changing day by day. According to Comscore, half the searches in the future, will be voice search. Facebook  reach is continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, everyone's doing stories. Going live, everyone has live now. So today, I'm going to break down how digital marketing will change in the future ,and what you should do. The first trend I have for you, video reach will dramatically drop. Everyone is doing YouTubevideos , Instagram videos, Snapchat videos, heck ,what people are doing now is they're shooting one video, and  cutting  it up into bite-size pieces, put it on LinkedIn, Instagram, Facebook,YouTube, it goes everywhere. Everyone has figured out that video is an amazing form to connect with people, which is why everyone's doing it. So the solution, multicast, right? Even though everyone's doing video, that's fine, you can't do much about that, but what you can do is create more videos by focusing on just creating one video that works for all platforms. And when you're doing this, you can also go live, too. So when you're doing the videos and you go live, you'll also notice that you'll get more engagement, and because you're live ,they want to push it out, compete with the TV channels, right? Facebook even has contracts with some of the sports networks, same with like the YouTubes of the world. So, if you look at things like infographics,  now infographics are a really long visual where you just keep scrolling and scrolling and scrolling, and it ends up breaking down what that subject is all about. Such as, an infographic can teach you how to do SEO. But what's working really well, and this will continue to work well in the future, is bite-size educational content. According to Merkle ,total visits produced by organic search traffic fell 6%year-over-year in Q2 of 2019. But mobile is the one that's getting hit the hardest, where visitor growth has dropped from 13% in Q1 of 2019,to 5% in Q2 of 2019. So, you're just like, hey wait, my mobile traffic is going to drop, what should I do? Well voice traffic is increasing. So what I want you to do is use structured markup on your site, which will help you get the rich snippets, which will help you get more voice search traffic, which will help combat the decreasing mobile organic traffic According to Jumpshot, 49% of all searches performed on Google, result in no click. That means if you're not adapting with these changes, you're not going to get as many sales or leads, so adapt with them. According to analytics firm, Influencer DB, it was revealed that influencer engagement rates are nearing all time lows. In other words, if influencers aren't getting as much engagement, they can't charge as much because there's not as much of a ROI. So the way you want to combat this is, don't pay influencers as much money, but find more and more influencers, and go after quantity. This will help you still generate good sales from influencer marketing. The sixth trend, social media stories won't be as popular and as easy to win on. See, everyone's doing stories these days. People even unfollow stories they don't care to engage with. So, if you want to do really well on platforms like Instagram, you're going to have to do something called close friends, where you got to entice people to join your close friend group, in exchange for exclusive content, that way they see it, your stories go out there, and you get the engagement that you want.