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Many people ask that “ I started a social media marketing agency and I need clients. I have no network of business owners. At the moment, I'm cold calling. So, what do you recommend for someone who starts a B to B business?" Here ,  problem is , as  you're starting a B to B business that is you're starting a social media marketing agency and you have problems using social media to get clients, do you see the problem with that? It's a little bit like, you are trying to teach someone how to quit procrastination and you yourself procrastinate. So you might think starting an agency, nothing wrong with starting an agency. But I'm saying is, that if you haven't done it, you can't even do it for yourself, how can you do it for other people? I think that's an integrity issue. Number one: Find out where they are. Find out where your ideal clients hang out. Where are they? Are they on Linkedin ? If you're selling B to B, I think Linkedin is a very very powerful platform because there are so many businesses on Linkedin. If you're selling B to C, business to consumer, then maybe Instagram is the way to go, or Facebook is the way to go, or YouTube is the way to go, or Snapchat, or Twitter. Whatever it is ,that you choose. But you wanna first of all, be very very clear who are your ideal customers. Who are your ideal prospects and where do they hang out? Where are they, out of this vast ocean of internet and this information highway? Where do they spend their time? Figure out first, where are they hanging out? Find out, where are they? And number two: You want to get in front of them. When I say get in front of them, is, out of all these platforms ,you want to just pick one. One of the worst things that you can do is try to get on all these platforms. You've got your Twitter ,you got your Facebook , you got your YouTube ,you got your Instagram, you got your Linkedin, you try to do them all. When you try to do that, you will fail, a hundred percent, because each channel, each platform has its own uniqueness. You need to sell something in exchange of money. You can't just have social media following and hope that maybe someday that will turn into money. The only purpose to be on social media is to bring in business. Some people use social media for pleasure. A business personality should use social media for profit. As a business person or branding person, you should not be on social media for pleasure. Many people are on social media to make a profit, to grow their company, to build their brand. That's the only sane reason to be on social media. As a byproduct of that, they get to impact millions of people. But one should not  loose focus of the fact that they are using social media as a tool, as a vehicle to grow their company, period, period. So you need to think about that. What is your intent, what is your outcome? You need to be very clear that you're out there. What are you doing instead of just doing a lot of activities and doing posts and getting likes and all that. You've got to sell them something. If you cannot overcome that, then you have a problem with selling. You'll always struggle with making money on social media. You need to combine social media with closing. And that's what we should do . Don't make it so complicated. Don't make it so complex. It's not, right? It is not. Just like eating food. You go where the ingredients of the food are available , buy them , cook your food, And you eat. It's that simple. Find out where they are. Get in front of them. And sell them something. That is it.