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When we think of digital marketing, there is a lot of confusion involved. What's digital marketing? What's it for? People make it tons more complicated than it really is. Essentially, digital marketing may be a sort of marketing that encompasses the utilization of digital tools or channels to speak to your audience. An honest example of this is often a channel that you simply may use to speak to your audience is Facebook. Once you post on Facebook, whether you've got one follower or 1,000,000 ,you're communicating to your audience. If you use paid thinks like facebook ads, that's another example of employing a tool to communicate to your audience. These are samples of digital marketing. Now, businesses can leverage digital channels, like social media, search engines, emails and other sites to attach with their audience . So, it isn't necessarily just the channels that you simply could also be thinking of like Instagram or LinkedIn. Search engines are an honest example of a channel that's super popular then is email. I do know tons of individuals are saying that email is dying, but they've been saying that for over 10 years and trust me, it's not dead. It's getting used more and more because it is a cornerstone of corporate communication. Now, there exists various aspects of digital marketing. For instance , if you come across a digital marketing agency you'll find a social media marketing department or a SEO department or even a UX department . These are all examples of different departments which will happen to encompass a digital marketing campaign. All of them structure one big picture which is creating your brand’s presence online and that is the goal. So, once you believe UX, you are like UX's design, Devansh, how is that associated with digital marketing? Well, when someone lands on your website, that's your brand, that's your presence. How are you communicating that message out when people land? That's all a part of digital marketing. A bit like once you post an image on Facebook, sometimes that image may be a photo, other times it is a graphic. You'll be using many tools that help you in creating attractive images and graphics. Now, there's also traditional marketing. So, i would like to interrupt down digital marketing versus traditional marketing in order that way there is no confusion. Traditional marketing is actually an equivalent idea as digital marketing except the thought of the web component or the digital component. So, why does digital marketing matter? Well, Google and Facebook  generate more revenue than the other traditional media company out there because they control more eyeballs. That's why digital marketing matters. It's where the eye is ,observe around you. Odds are a minimum of half the folks that you are looking at immediately have a phone and are there on , right. I'm not talking about the phones within the pocket, I'm talking about they're literally on their phones. They got the Apple Air Pods in their ears or headphones, they're doing something with their phone. That's where people's attention and eyes are. If that's where their eyes and a spotlight is that's where there's money to be made. Now, what percentage of you actually check out billboards? Likelihood is that , a bus comes by with an ad otherwise you see an ad on the road , you almost certainly ignore it. That's why having a digital marketer that have required skillset for creating and running Google and Facebook ad campains is very essential.