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CAREER IN DIGITAL MARKETING What does a Digital Marketer do? Actually Digital Marketing has various aspects like search engine optimization, social media marketing, search engine marketing, email marketing and others; so,  depending on the profile of a Digital Marketer he/she spends his/her time in different activities. For example if you're a Digital Marketer doing Facebook marketing for your organization ; the you'll be spending your time on running Facebook ad campaigns. Or if you're doing search engine optimization ,you may be working on how can you create great content and get that content be shared by others so that you can get your website ranked on the top for relevant keywords. Similarly if you're doing email marketing then you'll be looking at what kind of content you are going to create which your audience is going to like. You maybe  playing the role of an analyst. Then you are measuring data, using various tools; so the best part is that, it's a very interesting and dynamic domain and you really enjoy whatever you are doing in the field of digital marketing. So given the number of people who are in digital media , facebook alone has close to 1.7 billion users on itself. And this number is growing ,also the amount of time each one of us are spending on this medium is growing; that means today for any organisation this is a very important media . Like early 2000 was a time of IT industry , this a time of Digital Marketing from a career standpoint. So interestingly ... Digital Marketing doesn't needs too many skills or even educational qualification for practicing . The biggest thing that is required is your passion for this media, because your time will go on.. so I think that inner desire and passion for this medium is the most important aspect. How can you unlearn and learn fast, is a key as this is a dynamic field. Similarly if you're playing a role in analytics ,like you are doing web analytics, generally you will be doing some analytics. So the interest for numbers is another important skill. Then embracing technology, you don't need to know programming, but if you're comfortable in understanding an embracing technology that's going to be another skill. So how do you learn Digital Marketing! Given this is a very dynamic field and very practical field, the best way to learn digital marketing or the only way to learn digital marketing is to practice it. If you're just learning it theoretically that won't do any...won't add any value. So you have to learn it hands on .And that is the reason academic institutions are not able to do justice to impart desired digital marketing skills. The most relevant approach as we have seen is if you learn digital marketing over a longer period of time in a hands on practical approach, through a guided support structure and if you can earn an certification at the end of it that's great. In the end I would like to conclude by saying that career in Digital Marketing requires practice and passion.