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Wondering what all the fuss is about with personal branding and whether it even applies to you in what you're trying to achieve with your own career? I'm going to break everything down for you in this one. There is a lot of personal branding talk these days. It's a bit of a buzz concept and it seems a little bit overdone,  but in this one ,I'm going to break down all of the what, why, and how of personal branding. So let's start with the basics. What is a personal brand ? Well, it's actually pretty much the same as any brand, a brand of product or a company or a business. It is how your audience really perceives you. It's kind of like a promise of what you are doing, who you are and what you're selling, and how that affects the people that you're trying to influence. Times really have changed. It's not about what's the most convenient and local. We read reviews, we look at social media profiles, and we ask our friends. It's what people are saying about that brand, not what the brand is saying about themselves that tends to have the biggest impact. And so really your personal brand has only a little bit to do with who you are and what you're telling people you're about, but more about your actions and what people have been telling their friends and family about you and what you delivered and how they perceive you. You could literally be the most talented person at something, and yet it wouldn't even matter if you don't have a personal brand that actually reflects it. I mean, if you are extremely talented at doing something and yet your website looks like crap, you dress sloppily, and you are late to every meeting and unreliable, well, then, your talent actually means nothing because people are very unlikely to hire you based on everything else they've seen of you, which is why we need to make sure that our personal brand is just as amazing as the quality of the work that we create. So really building a successful personal brand does not happen overnight because it can't come from just having an amazing website or the perfect Instagram feed. It's about what we do every single day so that people start to know who we are before they even see us. They start to recognize our work, they know our tone of voice and our personality, and they're telling other people about us, so to build a personal brand, you need to start by answering those questions and obviously have a strategy around it, but the key is then showing up every day and delivering on your promise. Which brings me to my final point, which is really about the true key to success with personal branding. It all comes down to integrity. People can sense a fake brand, a fake person, a fake product a mile off. Once you can do that enough that it starts to really sink in, that is when people start to truly trust you, because as I've said before ,just having pretty looking websites and social media feeds is not enough. That is the superficial layer of a personal brand, and I think it's where we often get caught up in. So when you're starting a new business, it can be really easy to go, "Oh, I need to make sure that my website's perfect. I'm going to have a really cute little social media, bio, I'm going to have my email signature that looks really on brand. Cool. I've got a business." No. You don't have a business until you have clients who then talk about how fantastic you were or customers who've used your product and can review it in a positive way and then start telling other people about it. Your personal brand speaks for itself. It can't rely on you telling everyone how great you are.