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There are some major reasons why digital marketing would become more important than traditional marketing, Now remember back within the old days once people were doing traditional marketing. No email, fax machine, but that's how people won’t to do advertising and marketing before, internet comes into the picture. I feel tons folks take it for granted compared to what we have today compared to some time past . Let me share with you the three reasons or what I call the three T's why digital marketing is way superior than traditional marketing. First one is targeting, now imagine traditional marketing ,let's say you're driving on the highway you see huge massive billboard right advertising certain things. They still have those which is fine but it's more like brand awareness but that's traditional advertising, an ad you cannot really target who goes to ascertain that billboard. You only write there, if someone sees it good, if someone doesn't see it you don't really know but with digital marketing with online ,you can precisely target exactly the one who is seeing your offer, seeing your website, seeing your business or seeing your bundle. You'll choose example with Google AdWords, you'll target the keywords that they're searching, you recognize the customer intent and you'll put your message right ahead of there. In order that once they search the keyword they're going to find you or with Facebook you'll also precisely target exactly who you would like , what are the interest, how is their profile that you simply are targeting, so you'll target very precisely, exactly who do you would like for your customers or for your offer that you simply cannot do with traditional marketing. The primary goal isn't to urge people to shop for , the primary goal is to urge people to form sure they do not throw away our stuff, right. So now with digital marketing, you can do the exact required thing. You'll put your offer ,your product, your service ahead of precise exactly who you would like , once you want it, where you would like it. You'll choose country, you can choose demographics, you'll choose psychographics, extremely, extremely powerful. Now here comes the second T that is tracking, not just that. You can understand it like this, we send 1000 letters, we send 5000 letters, we send 10,000 letters, we quite roughly know that okay, out of the 10,000 letters we got numerous order forms back. Back then, that is the only thing we have with us . With digital marketing, you'll track exactly what happens. From where the buyer is landing ,from where that customer has been attracted. You'll even track their journey. Maybe they first saw this particular video then they've opt into this particular offer then they didn't buy and once we run a retargeting ads then they bought. In this period time ,they bought because they saw your email number. You can't do this with, traditional marketing you'll only do this with digital marketing that's powerful. And now the third T, which is tweaking. Now believe back then, if I'm doing an enormous massive billboard and if say, you know what, i do not just like the billboard I'm changing my message or now I even have a special offer. What do I even have to do? I've need to remove the whole damn Billboard. I need to replace everything at the reprint everything, with digital, if there's a billboard that I'm running, i do not like I can change it a bit like that. Therefore the benefits of marketing online and every one those belongings you can target, you'll track and you'll also tweak very quickly to urge better result .



