The technology for carrying on Conversations with an intelligent virtual assistant is getting so good that many customers often don’t realize that they’re chatting with a bot.  In this episode, I interview Amanda DePaul, Sr. Director of Demand Generation & Integrated Marketing at Conversica, all about: Why you need an intelligent virtual assistant How to get buy-in from your inside sales team  How to give your intelligent virtual assistant some context to help ensure engaging Conversations For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.

Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house.   Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and audience insights give companies a deeper view into how their brand is perceived and much more.   In this episode, I interview Julien Cerutti, Global Senior Director, Meltwater Enterprise, about all things media monitoring.   What we talked about: Media intelligence transformation What to measure in media monitoring Building out your 2021 dashboards For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.

Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens.   How do we keep people engaged online when they’re doing everything they can to cut back on screen time?   Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Operations at ServiceMax, the global leader in asset-centric field service management software that maximizes asset performance and helps companies differentiate with service, about the outlook for virtual events and engagement in 2021.   What we talked about: Addressing the digital event slump Two direct mail problems and solutions Gathering pieces of the attribution puzzle Sales and marketing alignment   For more interviews from the Data-Driven Marketer podcast, check us out on The Data-Driven Marketer, or on Apple Podcasts or at  this link.

2007 was a big year!    It’s the year Apple introduced the iPhone to the world.    It is also the year that InMobi was founded.    Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief.    Today, they are a global organization with 19 offices around the world.    Supriya Goswami, VP & Global Head of Marketing for InMobi joins Allen to discuss micro and macro mobile trends, especially in light of the changes brought on by COVID-19.   With a strong background across the marketing space, and experience running teams across the globe, Supriya brings a high level of global thought leadership to the table.   What we talked about: - Global mobile trends    - How COVID-19 is influencing behaviors   - What companies are doing to adapt to evolving changes   Additional Resources:   https://www.inmobi.com/     This post is based on an interview with Supriya Goswami of InMobi. To hear the full episode, and many more just like it, subscribe to The Data-Driven Marketer podcast on Apple Podcasts, or our website.

Who’s visiting your website?    You might think you’ve got a grasp on the prospects that are visiting.    The ones that are showing interest in you.    And the reason you think you might have a good grasp on this is because of leads. If you know who your leads are, then you know who’s coming to your site, right?    Not necessarily.    Most of us don’t know what we don’t know about buying groups, how we’re fooling ourselves, and what the anonymous traffic to our sites actually means.    Thankfully, there are brilliant people like Kerry Cunningham in the world. Kerry is the VP and Principal Analyst at Forrester, as well as our guest on this week’s episode of The Data-Driven Marketer.    He helps shed light on:    - Why buying groups are so often overlooked   - What you can be doing to make the best use of your anonymous traffic    - What a 100+ year old Nobel Prize-winning physicist has to teach us about creativity   For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.

We are truly in the middle of a once-in-a-lifetime set of circumstances.  With most of the world being forced to work from home, and with events cancelled across the globe, a lot of ABM professionals are asking one simple question: “How do we do ABM in the middle of a pandemic?”  It’s a valid question, really. This pandemic is forcing everybody to re-think how they’re doing business.  On our most recent episode of The Data-Driven Marketer podcast, we hear from Janet Polyakov. Janet is the VP of Growth and Product Marketing at Terminus, and in this episode, we talk all about:   ABM at Terminus and what sets it apart The Ideal Customer Profile, and why it should be at the top of your list of priorities What you can be doing in this new economy to keep your ABM relevant.  For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.

Anyone who has been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings.  AI is just the tool you use to get there. That’s not to say AI isn’t amazing technology — it definitely is. But to successfully leverage AI, it can’t be seen as the end-goal, itself.  One person who knows just how powerful a tool AI can be is my guest today, Amit Pande, VP of Marketing and Strategy at Aviso.  Aviso provides an AI-powered solution for sales and revenue teams that integrates with CRM, email and other third-party repositories to drive predictive forecasts and deal execution. It’s a great example of AI working under the hood to provide a solution. And nobody likes to talk about one of the areas it’s working to solve: the “dirty” (not-so-) secret with CRM platforms. In this episode, Amit goes over: Why CRM platforms are great, but they can be even better How gentle nudges become a powerful solution Why automation matters For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.

Only 13% of marketing and sellers have any confidence in their data. Ouch. The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark funnel buying journey. In this episode, I interview Latane Conant, CMO at 6sense, about what it means to “cheat” at marketing using data and AI. What we talked about: 2 use cases where we can apply our confidence in data 3 ways we treat prospects like dirt Account selection is where people fail How AI identifies intent Check out this resource we mentioned during the podcast: Latane wrote an ebook about how ABM Is Just Good Marketing For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.

We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in. Some don’t respond at all.  And the ones that do, give positive responses, negative responses, or straight up object to something in your email. Which group do you follow up with first? On this episode of The Data-Driven Marketer, Max Altschuler shared his answer to this (and more). Max is a bit of a sales and marketing renaissance man--he’s VP of marketing at Outreach, author of “Sales Engagement” and founder of Sales Hacker, the online publication dedicated to sharing valuable B2B sales lessons.  We also talked about: What sales engagement platforms are How sales engagement platforms facilitate better experimentation Why running your own experiments is more valuable than any advice you can get For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or at this link.

Perhaps you’re in the midst of creating your own category, or perhaps you’re in a hotly contested market.    Either way, you’ve probably learned that buyers have changed. They’re smarter, more researched, and by the time they call a sales rep— they’ve probably already decided on what they’re going to purchase.   On this episode of the Data-Driven Marketer podcast, we invited Tyler Lessard, the VP of Marketing at Vidyard, to tell us how he’s helped create and dominate the video tech space for marketing and sales teams.     What we talked about: Buyers now go through 80 - 90% of the buying journey themselves Having a strong content marketing strategy Doubling-down on key partnerships Vidyard’s 3 attribution models Reaching modern buyers and leading the conversation For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts, or on our website.