Only 13% of marketing and sellers have any confidence in their data. Ouch.

The majority of the buying cycle is happening in the dark funnel. Marketing and sellers need different types of solutions driven by data to help us uncover that dark funnel buying journey.

In this episode, I interview Latane Conant, CMO at 6sense, about what it means to “cheat” at marketing using data and AI.

What we talked about:

• 2 use cases where we can apply our confidence in data
• 3 ways we treat prospects like dirt
• Account selection is where people fail
• How AI identifies intent

Check out this resource we mentioned during the podcast:

• Latane wrote an ebook about how ABM Is Just Good Marketing

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.