Today, we’re talking about media monitoring—all the stuff that's happening on the communication side of the house.

Technologies like social listening, sentiment tracking, reputation management, social influencer management, and consumer and audience insights give companies a deeper view into how their brand is perceived and much more.

In this episode, I interview Julien Cerutti, Global Senior Director, Meltwater Enterprise, about all things media monitoring.

What we talked about:

• Media intelligence transformation
• What to measure in media monitoring
• Building out your 2021 dashboards

For more interviews from the Data-Driven Marketer podcast, check us out on Apple Podcasts or at this link.