The technology for carrying on Conversations with an intelligent virtual assistant is getting so good that many customers often don’t realize that they’re chatting with a bot.  In this episode, I interview <a href= "https://www.linkedin.com/in/amandadepaul/">Amanda DePaul</a>, Sr. Director of Demand Generation & Integrated Marketing at <a href= "https://www.conversica.com/">Conversica</a>, all about: <ul> <li style="font-weight: 400;" aria-level="1">Why you need an intelligent virtual assistant</li> <li style="font-weight: 400;" aria-level="1">How to get buy-in from your inside sales team </li> <li style="font-weight: 400;" aria-level="1">How to give your intelligent virtual assistant some context to help ensure engaging Conversations</li> </ul> For more interviews from the Data-Driven Marketer podcast, check us out on <a href= "https://podcasts.apple.com/us/podcast/the-data-driven-marketer/id1456271588"> Apple Podcasts</a> or at <a href= "https://www.openprisetech.com/the-data-driven-marketer/"> this link</a>.

The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.

Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.