The Data-Driven Marketer
The Data-Driven Marketer
Openprise
Mobile Market Usage Trends: What You Need to Know w/ Supriya Goswami
28 minutes Posted Jun 24, 2020 at 5:00 am.
0:00
28:36
Download MP3
Show notes

2007 was a big year! 

 

It’s the year Apple introduced the iPhone to the world. 

 

It is also the year that InMobi was founded. 

 

Leadership at InMobi recognized the impact that mobile devices were going to have on the world and created a company around that belief. 

 

Today, they are a global organization with 19 offices around the world. 

 

Supriya Goswami, VP & Global Head of Marketing for InMobi joins Allen to discuss micro and macro mobile trends, especially in light of the changes brought on by COVID-19.

 

With a strong background across the marketing space, and experience running teams across the globe, Supriya brings a high level of global thought leadership to the table.

 

What we talked about:

- Global mobile trends 

 

- How COVID-19 is influencing behaviors

 

- What companies are doing to adapt to evolving changes

 

Additional Resources:

 

 

 

This post is based on an interview with Supriya Goswami of InMobi.

To hear the full episode, and many more just like it, subscribe to The Data-Driven Marketer podcast on Apple Podcasts, or our website.