Attendance rates at virtual events have dropped. Frankly, all of us are a little tired of communicating via our screens.

How do we keep people engaged online when they’re doing everything they can to cut back on screen time?

Recently, I had a chance on The Data-Driven Marketer to speak with Pat Oldenburg, Vice President of Demand Marketing and Operations at ServiceMax, the global leader in asset-centric field service management software that maximizes asset performance and helps companies differentiate with service, about the outlook for virtual events and engagement in 2021.

What we talked about:

• Addressing the digital event slump
• Two direct mail problems and solutions
• Gathering pieces of the attribution puzzle
• Sales and marketing alignment

For more interviews from the Data-Driven Marketer podcast, check us out on The Data-Driven Marketer, or on Apple Podcasts or at  this link.