summaryIn this episode, Boluwa Olojo shares valuable lessons from her experiences in paid media, including a recent Meta ad mishap, and discusses how to effectively use AI in marketing. She emphasizes the importance of accountability, continuous checking, and the need for expertise in leveraging AI tools. key topicsMeta ad mistakes and how to fix themUsing AI responsibly in marketingImportance of SOPs and default settings awarenessLessons from campaign mishaps and recovery strategiesThe role of cross-department communication in campaign successChapters00:00 Introduction and Event Recap03:30 Boluwa Olojo: Background and Expertise06:11 Creative Pursuits: Painting and Inspiration08:14 PPC Mistakes: Learning from Experience10:08 Meta Ads: A Case Study in Mistakes13:13 Handling Mistakes: Communication and Responsibility16:15 Emotional Impact of Mistakes19:10 Lessons Learned and Future Strategies22:15 Advice for PPC Professionals25:20 Conclusion and Final Thoughts28:00 Taking Accountability in Marketing Mistakes29:12 The Importance of Campaign Checks31:52 Identifying Common Mistakes in New Accounts33:06 The Dangers of Mismatched URLs36:57 Breaking Down Silos in Marketing Teams38:45 AI in Marketing: Common Missteps42:18 The Role of Experts in Utilizing AI45:17 Final Thoughts and Future Events49:15 Introduction and Importance of Transparency50:12 Upcoming PPC Live Event Details51:01 Client Services and Personal Development51:32 Outro.mp3 resourcesFollow Bolu on LinkedIn and InstagramListen to her on State of Markketing?PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.PPC Live is sponsored by ⁠AdSquire⁠, the first law firm paid media agency to get their clients on ChatGPTJoin the next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠⁠⁠⁠eventFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠

In this engaging interview, digital marketing expert Danny Gavin shares valuable insights on PPC, lead generation, handling mistakes, and the evolving role of AI in marketing. Discover practical lessons from real-world experiences, including how honesty, communication, and technology checks can save campaigns and client relationships. TakeawaysHonesty and transparency are crucial when addressing mistakes.Regular communication and reporting can prevent misunderstandings.Implementing backup systems like lead data spreadsheets enhances visibility.AI can assist in analyzing phone call quality and lead qualification.Always double-check inputs and outputs when using AI tools.Chapters00:00 Introduction to Danny Gavin and His Background06:32 The Importance of Communication in Client Relationships11:34 Learning from Mistakes: A Case Study in PPC16:14 Implementing Solutions and Preventing Future Issues19:40 The Importance of Communication in Client Relationships21:12 Navigating Client Relationships After Challenges25:33 Key Mistakes in Lead Generation Strategies29:32 Leveraging AI in Lead Generation32:01 Cautions and Best Practices for Using AI35:56 Final Thoughts and Reflections on the Journey41:27 Outro.mp3Danny Gavin on LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Join the next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠⁠⁠eventFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

In this episode, Laura Abreu shares her journey through the challenges of digital marketing, including a costly client mistake, and offers valuable lessons on client selection, honesty, and leveraging AI in marketing. Key topicsThe importance of market testing before launching campaignsLessons learned from a failed e-commerce clientThe significance of honesty and transparency with clientsHow to handle bad campaign performance and reputation managementThe role of AI and automation in modern marketingThe impact of foundational research on campaign successThe importance of self-awareness and confidence in marketingStrategies for client selection and relationship managementChapters00:00 Introduction to Laura's Journey05:28 Lessons from a Challenging Client08:31 The Importance of Market Research11:37 Emotional Impact of Client Relationships14:33 Building Confidence Through Experience17:27 Reflections and Future Strategies19:31 The Journey to Confidence in Google Ads20:58 Reputation Management and Client Relationships23:20 Learning from Mistakes: The Importance of Honesty25:51 Setting Boundaries: Friends, Family, and Business28:39 Common Mistakes in PPC Campaigns31:38 Navigating AI in Advertising36:49 Understanding Customer Needs in Advertising37:49 Preparing for the Future of PPC and AI39:59 Outro.mp3LinkedIn Profile of Laura Abreu - Follow PPC Live The Podcast for honest conversations about PPC, paid media, AI, automation, and the realities of working in digital marketing today.Thanks to our sponsor ⁠⁠Adsquire,⁠⁠ a small team of passionate and focused legal marketers that do what it takes to get law firms spectacular results! With the landscape always changing they stay on top of the trends and are first to find and use new strategies to accomplish this for our clients - for example they are the FIRST to serve a lawyer ad on ChatGPT.Join the next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠⁠⁠⁠eventFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client trust.Main Topics:Accountability and transparency in PPCRebuilding client trust after budget overspendFoundational best practices in PPCEthical and effective use of AI toolsCommunication and relationship building in advertisingChapters:00:00 Welcome, introductions, and Simran's journey from Pakistan to UK paid media04:17 A €30,000 underspend on a major B2B SaaS account06:17 How a Target CPA change quietly tanked spend08:42 Owning the mistake and facing the client10:11 Rebuilding trust after a costly PPC error12:30 Why underspending can create serious business problems16:48 Breaking into PPC, internships, and hiring junior talent20:27 Why brilliant basics matter more than shiny tactics25:03 Advice for marketers who discover a major mistake26:27 Building client relationships before things go wrong28:46 The worst GA4 and conversion tracking mistakes in account audits33:20 AI Max, Performance Max, and testing new Google features37:54 Where marketers are getting AI wrong41:41 "Nobody Told Me This Was a Career"42:53 Closing thoughts and where to find SimranSimran Harichand - LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Thanks to our sponsor ⁠Adsquire,⁠ a small team of passionate and focused legal marketers that do what it takes to get law firms spectacular results! With the landscape always changing they stay on top of the trends and are first to find and use new strategies to accomplish this for our clients - for example they are the FIRST to serve a lawyer ad on ChatGPT.Join the next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠⁠⁠eventFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

SummaryIn this engaging interview, Teo Yordanov shares personal stories, industry insights, and practical advice on avoiding burnout, effective team management, and leveraging AI in performance marketing. Discover how to balance work and life, prevent common mistakes, and stay proactive in your marketing career. Key topicsBurnout signs and preventionTeam delegation and leadershipUsing AI effectively in marketingChapters00:00 Introduction and Background05:03 The Importance of Learning from Mistakes12:34 Recognizing and Addressing Burnout15:25 Building a Supportive Team Culture17:23 Advice for Freelancers and Consultants18:51 Balancing Work and Life21:24 Proactive Client Management22:55 Common Agency Mistakes24:55 The Role of AI in Marketing28:32 The Importance of Domain Authority32:15 Final Thoughts and Future Events45:09 Outro.mp3ResourcesLinkedIn Profile of Teo Yordanov Performance MCR Event SEM Stories Conference BYLT MediaPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Thanks to our sponsor Adsquire, a small team of passionate and focused legal marketers that do what it takes to get law firms spectacular results! With the landscape always changing they stay on top of the trends and are first to find and use new strategies to accomplish this for our clients - for example they are the FIRST to serve a lawyer ad on ChatGPT.Join the next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠⁠eventFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

A Compilation of some of the best F*ck up stories shared by 8 experts in the past year. PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Join us on ⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠

Don’t Launch on a FridayWhat happens when a Google Ads campaign burns through its budget in hours? Or when AI starts making optimisation decisions you don’t fully trust?In this candid episode of PPC Live The Podcast, Anu Adegbola sits down with Menachem Ani — founder of JXT Group and long-standing Google Premier Partner — to unpack the real mistakes PPC professionals make, the lessons that come from them, and why honesty matters more than perfection in paid media.With over 20 years of experience in digital marketing, Menachem shares stories from the early days of Google Ads, campaign mishaps that still haunt him, and why modern PPC has become both more powerful and more dangerous in the age of automation and AI.Together, they discuss:Overspending budgets from simple bid mistakesWhy you should never launch campaigns before a weekendThe dangers of “set it and forget it” automationPMAX misconceptions agencies still get wrongAI Max, Claude, and the future of autonomous PPCWhy strong client relationships matter when mistakes happenHow managers should handle team errors with accountability and graceThe growing pressure of keeping up with AI-driven advertisingThis episode is a refreshing reminder that even experienced PPC professionals make mistakes — and that learning from them is what truly matters.Menachem Ani is the founder of JXT Group, a Google Premier Partner agency specialising in paid media strategy, Google Ads automation, and performance marketing innovation. He is a respected industry speaker and contributor to publications including Search Engine Land, SMX, brightonSEO, and PPC Live.Slow down to go fasterAlways double check budgets and bidsNever launch major changes on a FridayAI tools still require human oversightStrong client relationships can survive honest mistakesGreat PPC managers create learning cultures, not fear culturesLinkedInX / TwitterJXT GroupFollow PPC Live The Podcast for honest conversations about PPC, paid media, AI, automation, and the realities of working in digital marketing today.

In this episode, Dean Kadi shares a real-world case of a client campaign that went awry, highlighting the importance of data-backed decisions, proper setup, and cautious AI use in PPC advertising. Learn from industry mistakes and expert advice to optimize your digital marketing strategies.key topicsClient campaign managementData-backed decision makingPixel setup best practicesChapters00:00 Introduction to Dean Kadi and Fun Facts05:17 The Importance of Listening to Experts11:10 Client Demands and the Impact on Campaigns15:11 Data-Driven Decisions and Client Communication20:58 Navigating Client Relationships and Documenting Everything24:58 Common Mistakes in Pixel Setup27:06 AI in Marketing: Benefits and Pitfalls30:59 Conclusion and Final Thoughts37:11 Outro.mp3

Veronica Holler shares her journey through PPC, the importance of embracing mistakes, and how AI tools should support human insight rather than replace it. Learn from real stories of errors, how to spot them early, and why authenticity and continuous learning are key in digital marketing. Key Topics:The importance of embracing mistakes in marketingHow to spot and fix tracking and account structure errorsThe role of AI as a support tool, not a replacementThe significance of unique messaging and local testingLessons learned from early career mistakesChapters00:00 Introduction to Veronica Holler04:08 The Mistake That Cost Revenue12:06 Learning from Early Career Mistakes19:43 Embracing Mistakes as Learning Opportunities20:37 Embracing Failure as a Path to Growth24:18 The Importance of Authenticity in Content Creation25:39 Common Mistakes in Digital Marketing29:35 The Role of AI in Marketing and Its Limitations34:09 Understanding and Utilizing AI Tools Effectively36:10 Navigating the Chaos of Digital Marketing37:49 The Fast and Furious Journey of a PPC Career45:17 Outro.mp3 resourcesThe Search Singularity by Veronica Holler - https://www.amazon.com/dp/B09XYZ1234Veronica Holler on LinkedIn - https://www.linkedin.com/in/veronika-hoeller-digital-marketing/Kampix Conference in Germany

Join us as we explore the journey of Cathryn Stormont, a seasoned paid media and SEO expert, who shares her insights, mistakes, and lessons learned from over 16 years in the industry. Discover practical tips on campaign structuring, AI integration, and how to turn setbacks into success stories.Key topicsCampaign restructuring mistakes and lessonsImportance of account history and data stabilityUsing AI responsibly in PPC campaignsManaging client expectations and transparencyStrategies for effective campaign monitoring and optimizationQuotes:"Losing campaign history unsettles everything""Turn mistakes into opportunities for growth""Bid on your brand to maximize visibility"Chapters00:00 Introduction to Catherine Stormont03:42 Catherine's Skydiving Adventure06:35 Learning from Early Mistakes in PPC09:22 The Importance of Keyword History12:11 Turning Mistakes into Opportunities15:16 Monitoring Campaign Changes18:02 Applying Common Sense in PPC Strategies18:26 Navigating Account Management Challenges20:01 Learning from Mistakes in Performance Management21:13 Strategies for Recovering from Keyword Performance Issues23:05 The Importance of Honesty in Mistake Management23:28 Common Mistakes in Account Auditing26:27 The Debate on Bidding for Brand Keywords28:26 Leveraging AI Tools Effectively29:47 The Role of Creativity in Digital Marketing31:04 The Value of Discussing Mistakes in the Industry36:55 Outro.mp3ResourcesCathryn Stormont's Website - LinkedIn Profile of Cathryn Stormont PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Join us for PPC Live eventJoin us on ⁠Slack⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠