Show notes
In this episode, Craig shares insights from managing over 100 million dollars in ad spend, discusses the complexities of attribution in marketing, and reveals common mistakes in paid media management. Learn how to connect the dots across channels and avoid costly errors. key topicsThe complexity of attribution systemsConnecting marketing channels for better insightsCommon mistakes in conversion trackingThe importance of holistic marketing systemsThe role of AI in marketing attributionLessons from managing over 100 million in ad spendThe impact of Google updates on marketing strategiesStrategies for effective cross-channel marketingChapters00:00 Introduction to Craig and his expertise in paid media02:00 Creating effective attribution systems in healthcare04:05 Understanding different attribution models for channels05:05 The role of AI in marketing attribution07:01 Balancing work and family life as a remote worker08:58 Adapting to pandemic conditions and remote work11:04 Early career challenges with marketing and attribution13:04 The importance of understanding business-level metrics15:55 Connecting financial data with marketing efforts18:55 The system approach to marketing and business success22:00 Common mistakes in marketing accounts and how to avoid them35:03 The impact of Google updates and how to adapt45:04 The importance of continuous learning and adaptationFind Craig on LinkedinJoin us on SlackSubscribe to our Newsletter
