Show notes
In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success.Key topicsConversion tracking mistakes and solutionsImpact of AI on marketing industryBest practices for campaign optimizationData analytics and anomaly detectionClient communication and transparencyChapters00:00 Introduction to Frankie and his background02:10 Frankie’s experience with digital marketing and AI05:39 Common mistakes in conversion tracking09:09 Detecting and fixing tracking issues14:07 Human vs system errors in data feed20:22 Building anomaly detection platforms27:09 Fixing data feed issues in bidding platforms36:30 Importance of data granularity and account management44:28 Privacy and ethical considerations in AI use45:05 Frankie’s advice for marketers facing tracking issuesFind Franky on LinkedIn and Mochee Join us on SlackSubscribe to our Newsletter
