Show notes
In this episode, Scott shares his extensive experience in paid search, discusses common mistakes in Google Ads management, and offers practical advice on avoiding costly errors. Tune in to learn how to optimize your campaigns and leverage AI responsibly.Key Topics:Common Google Ads mistakes and how to avoid themThe importance of proper conversion tracking and setupUsing AI and automation responsibly in PPC campaignsLessons learned from campaign budget overspendingThe role of testing and monitoring in campaign successChapters00:00 Introduction to Scott and his background01:00 Scott's experience with public speaking and industry involvement03:39 Scott's personal fun fact: walking 100,000 steps in a day06:13 Scott's first major mistake: booking his stag do on the same weekend as a speaking engagement08:06 The costly mistake of overspending with Smart Bidding12:42 Rebuilding trust after a campaign budget error17:33 Impact of new tools and updates in PPC20:44 Key takeaway: monitor significant changes in campaigns24:17 Misconceptions about Performance Max audiences26:24 Using audience targeting effectively in Performance Max28:12 The debate over broad match versus phrase and exact match29:21 Common AI mistakes in PPC and how to use it responsibly32:24 Communicating AI insights to clients34:13 Scott's movie title: The Problem Is The JobFind Scott on LinkedInJoin us on SlackSubscribe to our Newsletter
