Show notes
In this episode, Ana Kostic shares her journey in PPC, a major mistake involving account restructuring, and lessons learned about business stability and AI in advertising. key topicsAccount restructuring and its impact on performanceThe importance of understanding business metrics in PPCEffective communication with clients during crisesUsing AI responsibly in digital marketingLessons learned from a significant PPC mistakeChapters00:00 Introduction to Ana Kostic and her background01:14 Ana's journey in PPC and her experience in Spain02:48 Ana's fun fact: Traveling as a digital nomad05:51 The major mistake: Account restructuring and traffic drop09:37 The emotional and business impact of restructuring14:20 Support from management and learning from mistakes19:42 Signs to watch for before restructuring an account22:45 Stability vs. growth in PPC strategies24:07 Handling client communication during performance drops26:40 Lessons learned: Business understanding and account management34:38 Common PPC mistakes in 2026 and how to avoid them36:48 AI in Google Ads: Best practices and pitfalls41:15 Using AI creatively and responsibly in campaigns43:14 Ana's movie: Big with Tom Hanks44:12 Upcoming events and where to find Ana guest linksAna Kostic on LinkedIn - es.linkedin.com/in/anakostic/enPPC Live - https://www.ppc.live
