Show notes
In this episode, Ginny Marvin shares her extensive experience in digital marketing, insights on Google Ads updates, and practical advice on managing mistakes and international client relationships.Key Topics:Ginny Marvin's career journey and experience in digital marketingInsights on Google Ads updates and best practicesStrategies for managing mistakes and rebuilding client trustTips for working with international clients across time zonesThe importance of fundamentals and continuous learning in PPCChapters00:00 Introduction to Ginny Marvin and her career in digital marketing02:01 Ginny's experience at Google and her industry insights04:01 The importance of learning and staying updated in PPC07:00 A memorable mistake and lessons learned in campaign management10:01 Handling international clients and managing time zone differences14:59 Supporting team members through mistakes and fostering growth19:59 The role of fundamentals and continuous education in PPC24:58 Preparing for upcoming Google Ads (August 17) updates and industry changes30:07 Key takeaways on learning from mistakes and process improvement39:49 The evolving landscape of AI and automation in advertising44:46 Final thoughts and upcoming industry eventsFollow Ginny:LinkedIn Twitter/X How to Prepare for Google Ads’ August 17 Smart Bidding Update: Advice From PPC Experts - Join us for the next PPC Live event
