Data Beats Opinion
Data Beats Opinion
Keith Perhac
Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Turning a college hustle into a successful business with Thomas Smale
This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS, e-commerce & content businesses. He has worked with a number of business acquisitions both before he became founder, and he now specializes in it through FE International.
Aug 18, 2021
41 min
Multi-touch Attribution Models with Dan Mcgaw
Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology and analytics agency. Dan is also the creator of UTM.io, a campaign management and data governance tool.
Nov 24, 2020
43 min
Creating More Efficient SOPs with Say Gabriel
We’re back with another episode of DBO with Keith Perhac. This week, Keith chats with Anansi’s Say Gabriel. Say’s main goal in life is to create cohesive systems that support strong communities. Frustrated by watching stressed-out digital leaders get mired in constantly shoring up shoddy systems, Say set her focus to the digital world a decade ago, just as it was rising in impact on everyday life. Today, Say helps agency leaders troubleshoot and build strong marketing, operations, and admin systems.
Sep 15, 2020
57 min
Descriptive Content & Authentic Marketing with Matt Giovanisci
Matt Giovanisci is a jack of all trades with a broad knowledge of all aspects of marketing. He founded swimuniversity.com, co-founded a personal finance brand and podcast called listenmoneymatters.com, and started a coffee education website called Roasty (which he has since sold). In 2016 he created moneylab.co so he could build more brands, make more money, and write off his homebrewing hobby. Money Lab focuses on No B.S. Marketing - it's honest, straight forward and cuts to the chase. Which is exactly what my conversation with Matt was like for Data Beats Opinion.
Apr 15, 2020
1 hr 2 min
Data driven lead generation & sales funnels with Brent Weaver
Brent Weaver built his first website at 15, and created his first web-design business at 17. That company grew into a successful, 14-person web agency that was acquired in 2012. Since then has helped thousands of other web professionals master business skills through UGURUS.com, his business school for digital agencies. He creates educational programs that help agency owners work on their business to drive additional revenues, increase profits, and create freedom in their life.
Apr 1, 2020
53 min
Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart
Ryan Stewart started his career working for large consulting companies with clients like Target, Best Buy and Bayer, before branching out to start his own growth marketing agency. He's now the founder of TheBlueprint.training, sharing the systems, processes and tactics he's used to scale his agencies to 8 figures in revenue. Ryan has a ton of digital marketing experience and had a lot to share during his time on Data Beats Opinion.
Mar 19, 2020
39 min
Reducing Churn & Increasing Customer Happiness with Val Geisler
Val Geisler helps SaaS and subscription-based e-Commerce brands use email to strategically convert leads, retain customers long term, and close more monthly recurring revenue. Her passion is great email copy, crafting email marketing strategy and helping businesses reduce churn and increase customer happiness. Val is amazing at customer retention and customer communication and I'm super happy to have her on the show.
Mar 4, 2020
47 min
Building Talented and Engaged Remote Teams with Jevin Maltais
Jevin Maltais is a software engineer who has hired and managed over 50 remote people over the past decade. He now helps traditional companies become remote so that they can take advantage of the global workforce and lead happier and more productive teams. He joins Keith to share his expertise on managerial hiring, specifically when it comes to remote teams.
Feb 19, 2020
52 min
The Importance of Personalization in Online Marketing with Jason Resnick
Jason Resnick helps freelancers get more leads, find better clients and build recurring revenue. Jason started working in eCommerce back when it was next to impossible to get someone to put their credit card online. He's truly an expert in this space and I'm really excited to have him on the show.
Feb 5, 2020
1 hr 3 min
Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster
Kurt Elster is the CEO & Co-Founder of Ethercyle, an ecommerce consultancy for Shopify Merchants, as well as the host of The Unoffical Shopify Podcast. Through his consulting work, Kurt has a unique view into the trends that are performing well in online marketing. He understands how to help his clients differentiate themselves, so they stand out and make sales, in this world of ever diminishing return on ad spends.
Jan 8, 2020
52 min
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