Show notes
In this episode of Data Beats Opinion, Brent and Keith discuss:
- Understanding what data to look at, interpreting it correctly and following what the data tells you you should do, even when it feels uncomfortable
- How to decide when a marketing campaign isn't working
- What your weekly scorecard should look like and why it's important to have this data
- Drilling your goals down to one simple idea that your team can rally behind
- Using data to help clients decide on where to focus their energy first
- Risk tolerance, monthly spend threshold and deciding when to move on what the data is telling you
- The most important info to know to improve lead generation
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