Data Beats Opinion
Data Beats Opinion
Keith Perhac
The Importance of Personalization in Online Marketing with Jason Resnick
1 hour 3 minutes Posted Feb 5, 2020 at 11:00 am.
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Show notes

In this interview with Jason, we cover:

  • How Jason got his start in eCommerce
  • His journey with WooCommerce
  • The importance of personalization in online marketing
  • Why one of the first things Jason does with his clients is ask them what their customer journey is
  • Helping his clients identify their sales cycle
  • Nurturing customers through email
  • The importance of picking the right lead magnet
  • Using lead scoring
  • Launch style funnels vs evergreen funnels
  • How to make your marketing stand out in a crowded space
  • The value of putting yourself through your own funnels

Connect with Jason

@rezzz on Twitter

rezzz.com